Prada Linea Rossa essentially started off as a diffusion line back in  early 2004. The label is designed by the same team who give us Prada mainline, Design is simple clean cut and more about function than fashion, though linea rossa is often featured in vogue and gq in action sports related shoots Linea rossa is essentially the labels sport label with a more elegant twist. The label is aimed at sporty types who still want to look cool.