Dior homme -  Dior relaunched their ailing menswear label Dior monsieur in 2001 entrusting Heidi Slimaine to give the label a much needed makeover. The silouhette was radically changed to an ultra slim line look based on Berlin's 'rave' culture and delving into rock music from past and present. The label is now in the hands of Kris Van Assche and has a cult following of the  likes of David Beckham, Kanye west,Brad Pitt, Mick jagger and Karl Largerfeld who lost 90 lbs to fit into a  suit.

The labels accesories are often featured as key pieces to have by the like of Arena homme plus, I.d. and many style savvy bloggers the world over.