Send Optics

Thank-you for all your enquiries and purchases so far, but we have to inform you that this flash sale wil END at 12 midnight 3rd Jan!!

If you wish to take advantage of the extra 10% discount, enter send176 in the promotion code box at check-out.

We would like to wish everyone once again a happy new year, and good wishes.

Keep them peeled for new ranges that will be arriving VERY SOON!!!!

How do I choose my designer sunglasses?

With so much fabulous choice in the world of fashion,  accessories and sunglasses,  how do we know what suits us best?  Well a good talking to from Gok Wan obviously, but for those of us without Gok on speed dial, we need knowledge and confidence to make the right choices, and therefore invest our hard earned money in the right key pieces. Designer sunglasses are one of the best fashion accessories for transforming your look, but without the huge price tag of designer clothing. Why not create a wardrobe of different style sunglasses enabling you to transform an outfit from classic to quirky,  casual to chic,  in one simple move. With a selection of different style sunglasses, you can change your style to suit your mood.

You could simply, (like any good fashionista)  buy the  sunlgasses that you know are the key look of the season. The Ray-Ban 4125 cats 5000, is bang on trend, very 80’s influenced, (great for the Carrie Bradshaw 80’s flashback look in Sex and the City 2) or you could stick to the tried and tested approach which means you have to know your face shape.

Simply look at your face closely, if you have a round face, you will suit angular shape  frames. If you have an oval face, you are lucky enough to suit all shapes. If your face is more square shaped, a soft rounded shape will complement you. If your face is heart shaped a bow-tie or almond shape is a good choice.

If your face is long and thin, a wider frame will look great.

Whether you use these guidelines, or decide to chuck the rule book out!!!  one thing is for sure, if you feel good, you look good, and as Gok says,  It’s all about the confidence.

We may be putting those bikinis back in the draw until next summer, but those designer sunglasses can still keep us looking cool,  whatever the temperature.  With wonderful styling from Chanel, Ray-ban, Prada, Tom Ford, Jimmy Choo, and many others, here at Sendoptics.com we have a huge selection of designer frames to suit the big warm  jumper and scarf look.

As Autumn approaches, we must not forget the protection our eyes get from our sunglasses as the sun becomes lower in the sky, and therefore  shines more directley into the eyes. We still need the protection from UVA and UVB rays that our designer sunglasses offer. Driving becomes increasingly difficult as the low level sunshine causes glare. Always a good idea to keep a pair of your favourite designer sunglasses for driving.

So while your choosing which over knee boots to rock this Autumn, and whether to invest in a retro leather biker jacket, or the big boyfriend tailored  jacket to complete your Autumn/Winter look, one thing you know you can rely on for style and glamour is your designer sunglasses. Browse through our collection at Sendoptics.com to find your style.

No joke, an Alsatian in the Sichuan province of China demands his owner equips him with sunglasses before leaving home.

Barking mad Fei Fei was given the specs by his owner after concerns that the sunlight in the city of Chongqing would be too bright for his dog.

Unsure initially whether the dog would wear the glasses, Fei Fei’s owner was pleasantly surprised to discover his canine companion was happy enough wearing sunglasses. Although now, the diva-ish dog refuses to leave home without them, barking incessantly until he get his fashion fix.

Unsurprising really, when we discovered that Fei Fei has become something of a celebrity in Chongqing, turning heads as he trots through the streets.

If your dog needs a dose of celebrity, then the super cute Ray-Ban Junior range might just be up your street.

For under fifty quid with lashings of designer style, fix up your pooch in to a fashion frenzy with  shades designed for the “smaller” sized head and he’ll soon be feeling Top Dog.

That’s right, the second Sex and the City movie is in production with thousands of potential extras lining up for auditions, taking their stylish sunglasses and killer heels with them to prove they’ve got “it”.

As a Guardian journalist joins the ranks of auditioning hopefuls queuing the streets of New York, one thing is apparent. These are girls who are happy to be eclipsed by fashion.

Fashion on such a tremendous scale; spanning designers from across the world and catapulting them in to the spotlight.

Never has fashion been brought to the masses, been made so appealing, or defined trends as Sex and the City has single-handedly done. A real accomplishment, we think. And one we’re utterly besotted with!

Throughout the six seasons and recent film, we lusted after Carrie’s Manolos, Samantha’s Dior wrap around sunglasses and Charlotte’s iconic Chanel shades. Well, more is to come – and we actually can’t wait.

Strut your local sidewalk in Sex and the City styled anticipation with these stunning Chanel sunglasses from sendoptics.com, and keep your fingers crossed for an audition!

The real question on everyone’s lips this summer is whether sunglasses are being used to mask out more than just the sun?

Notorious for their use by fashion conscious celebrities, designer sunglasses have become society’s most acceptable veil and single-handed lifter of social status.

Exuding an air of “Don’t touch me – I’m famous” snobbery, paparazzi flock at the sight of them, in their expectation that there must be something worth hiding beneath those lenses.

Understandable when we recall all the tear-stained eyes and hangover recoveries that sunglasses sadly not only fail to hide, but in fact positively drawn to.

Really if you think about it, when feeling at your lowest it’s best to opt for easy glamour. Forgotten to brush your hair or can’t be bothered with makeup this morning? No worries, whack on a pair of your most favourite on stand-by sunglasses and a glamour puss is born.

Get yourself some maximum impact shades to turn heads in the street, and let them wonder if you’re a celebrity in disguise. For celeb style gloss without the stylist, these classic Chanel wraps are a front-page investment.

Electro Lancashire lass, Little Boots was armed and ready for a grilling by a broadsheet journalist from The Telegraph this week, with little more than a shiny new pair of red Ray-Ban Clubmaster sunglasses.

The perky little songstress from Blackpool babbled and giggled her way through detailing her rapid rise to stardom in the Brit pop mainstream. Black skinny jeans and a T-shirt encrusted with multicoloured sequins completed her look, mimicking that of thousands of teenyboppers across the nation.

As pop culture continues to look across the continent to mould fashion on our more successful singer siblings like Lady GaGa, we can only anticipate the rise of Ray-Bans going stellar.

For a more sedate version that all non-muso earthlings can pull off, try these classic Ray-Ban Clubmaster 3016 in Havana for a fashion fix under 80 quid that never goes out of style.

Or if you’re feeling brave, Little Boot’s red Clubmasters from Ray-Ban at Send Optics are the real deal.