Category — Tom Ford

2012 sunglasses style that may change your life.

by The Judge

Well hello Judges,
My goodness this week seems to be flying , and i cannot believe that we are edging ever closer to the summer months. Bring it on , as then everyday i can wear another one of my ever growing sunglasses collection. There has to be an upside to being optician , and summer sure is one of the best times.
So how has your week been going?.. I have to say mine has been going rather well. I have a party to go to at the weekend… a friend’s birthday ,so I am looking forward to letting my hair down. and have a Sauvignon Blanc or 3!. What is your tipple of the moment ?…a friend of mine keeps going on about Pink gin but it always reminds me of politicians during the war years.
I don’t know if you happened to read the Mail on Sunday’s last week in the’ You’ magazine. I came across an article that has inspired the next section of this blog. Simply, it grouped together the four main shapes for sunglasses and matched them with designer sunglasses.
So in a way this blog will do the same except go one step further and recommend which face shape suits which trend and not forgetting aviators.
Round sunglasses - These are back with a bang, and are taking over the faces of many up and down the country ranging from small to large frames. Available in various colours but to be ahead of the trend think tortoiseshell for that real authentic/classic look.
Think the Beatles, Liam Gallagher, Hirohito and Gandhi .
Round sunglasses suit people with a strong bone structure, long or oblong face as it helps to soften the sometimes harsh angles.
Labels that really do this trend justice are Balenciaga sunglasses, Bvlgari sunglasses, Gucci sunglasses and Tom Ford sunglasses .
Retro Sunglasses have been coming up trumps, and I have so many genuine retro and also ‘newtro’ sunglasses this is a look that will never leave, as the colours and shapes are classic and just get a freshen up each season. This season the introduction of tobacco shades and amber makes the new sunglasses look aged and shapes hail from any bygone era, larger frames tend to be taking inspiration from the 60’s think Jackie O, Mary Quant, Andy Warhol, Arthur Askey and Harold Lloyd.
The retro sunglass is dependant on shape but if they are more rounded than angled people with square, triangle or oblong face shapes will benefit though people with a heavier set face will benefit from something with more of angle.
Labels to look for to head back to the golden age are:- Oliver Peoples sunglasses, Stella McCartney sunglasses,Giorgio Armani sunglasses and Paul Smith sunglasses .
Cat’s eye sunglasses have clawed their way up the fashion pack picks , and scratched the eyes of many editors on the front rows of the shows. The look hails back to the 50’s , and with that great shape comes many benefits in the sense of the wider brow line that narrows at an angle to a much smaller base of the lens. This look can be carried of by all face shapes and the look is a very glamorous look think:- Paloma faith, Dita von Teese, the fifties housewife or secretary and not forgetting Dame Edna Everage.
Fancy sunglasses are what can finally be described as sunglasses that are more in your face and bold in statement. Colours rich patterns and quirky or intricate finishing touches. Shapes are varied and range size all that can be said are these are not for someone a person who does not like to stand out from the crowd.
Depending on confidence and shape this is a look that could be carried of by one and all.
Current trend setters are:- The Rizzle Kicks, Tinchie Stryder, Katy Perry,Lady GaGa and Jessie J
Labels that shine to the max are: - Dolce&Gabbana sunglasses , Marc Jacobs sunglasses , Bottega Venetta sunglasses for it’s luxury take on this trend, Dior sunglasses, Balenciaga sunglasses for pushing the boundaries.
Whichever of the trends you Judges’ choose to rock you, can be sure www.sendoptics.com has something for everyone, I have recently increased our discounts to you and made sure that we are the most competitive that we have ever been.
Tell your friends ,your gran ,or your worst enemy where to find those discounted designer sunglasses that are 100% genuine and come direct from the Judge to you.
Keep ‘em peeled, and remember we have two new lines to introduce soon……
Thanks as ever,
The Judge .

April 27, 2012   No Comments

:Looking to the Us for tips on how to be cool

by The Judge

We here at sendoptics.com are currently busy bees buzzing around finishing writing up the descriptions and and photographing the final lines of designer sunglasses we are going to be adding.So Judges’, keep them peeled as they will be on before you know it and we are really looking forward to launching two very cutting edge brands.

So what is happening with you Judges’?. We are getting lots of feedback and are fast acting upon it and still building other elements to the sites around some of these really helpful titbits you keep feeding us, of course, like you Judges’ who keep on reading this blog we are always hungry for more. Please use the contact us form for any feedback you wish to continue sending in. We love to hear from you.

Well what else is going down on the streets we hear you ask?. Well, at the moment our eyes are peeled for the next BIG thing, and so this time the Fashion pack takes us over the pond to the Big Apple. Yup, ‘pardner’ you got it, its another crazy yellow taxi riding (no Danny Devito unfortunately), Prozac ridden chain smoking New York fashion week; I hear you asking what the hell do you Judges’ keep on going on about fashion weeks for…well, when looking for who to stock, we like to know the whole look, not just the sunglasses.

So, New York fashion week, what’s it all about we hear you cry!. Apart from the glut of the fashion world Anna Wintourn and of course some of the biggest names known to the fashion world. Our American counterparts are responsible for single handedly creating our obsession with Branding and creating some of the worlds most well known superbrands.

America also has a more conservative and classier side which reflects back to it’s glamourous Hollywood era of yesteryear. On www.sendoptics.com we currently have two major players in the sunglasses/optics market, these being Oliver Peoples and Tom Ford. Oliver Peoples we have been referring to in the past, so we thought we would give you some bitesize pieces of information.

Oliver Peoples - The L.A. based company is famous for its timeless collection of sunglasses. The company has a massive archive of frames ranging from early 20th century onwards which it uses as reference to all its collections. Oliver Peoples began life in 1986 on Sunset Boulevard selling American vintage sunglasses but they soon began designing for the present with a strong nod to the past for inspiration. The company has a strong anti-branding image and believes in subtlety and quality.

High points for Oliver Peoples collections are the round 1950’s optics/sunglasses range and the square aviator. The round shapes from the 50’s is bang on trend for this year so Judges’ check out…model Sheldrake

Tom Ford - Last year saw a massive leap into the limelight for Tom with his directional debut being praised to high heavens. Tom Ford reinvented the Gucci label and placed it firmly back on the map. Tom Ford is world renowned for his minimalist approach to fashion and again does not believe in the heavy branding that so many of the American Designers believe is a staple of their ethos.

His sunglasses are recognisable by the innovative ‘T’ hinge and the Tom Ford name is only visible behind your ears. Like his clothing the sunglasses are coverted by the fashion world and celebrities alike. E.G. the iconic Jennifer

So for you Judges’ who did not know much about Oliver Peoples and Tom Ford we hope you know them a little more. Both labels are classic and contemporary with an ultra luxury feel and highly innovative little finishes.

Keep the peeled,

The Judge.

February 22, 2012   No Comments

Lace Appeal

by The Judge

Hey Judges,

Welcome to another installment of the www.sendoptics.com blog by none othe than ‘The Judge’. It’s still all go here at Judge Opticians based here in Leicester. Winter seems to have really taken a hold with everyone bringing the cold in with them. The smiles and comments of appreciation though keeps us warm (yes we Judges’ do have a heart).

Well, we hope wherever you happen to be reading this you are currently keeping warm and well.We have had a glut of feedback and comments on our recent posts and are busy listing all these for when we get together with our wonderful website folks, whom without this site would still be in its unimproved state.

We have to make a little apology regarding some of the missing photographs. This is due to the delay in us receiving the actual models and getting a little ahead of ourselves, we are hard at it, we promise.

So we hope you have been keeping up with everything that is going off with the site and are loving the vastly improved appearence, as are we!. If there is anything you need to contact us about please do not hesitate to use the ‘contact us’ form on the homepage (an awful lot of you seem to have noticed it already) we do love to hear from you and any enquiries we do our upmost to respond within 24 hours on a weekday.

Well, on trend that we at www.sendoptics.com are proud to have been pushing last year is finally flourishing as a whole for you ladies, yes we Judges’ are so ahead of our time!. This week Dolce and Gabbana have announced that ‘Lace’ is the new ‘Black’ . Rather a strong comment i hear you cry but no, no, no ! (Is that Amy Winehouse in the background again?).

The trend is coming through in various forms in S/S 2012 from traditional French lace to techno lace with intricate detailing and even lazer cut leather to create subtle lace effects. This look is hardly surprising considering fashion’s nostalgic mood of late. The look is even stronger come A/W 2012 when eveningwear and couture showed little but lace in many of the top collections.

So how does this relate to accessories?. The current trends in sunglasses are no longer just solid hues; nude frames are becoming le mode nouveau (get us being all european!) Dolce And Gabbana being so ahead of their time last year launched the infamous Ultra luxurious ‘Lace Collection’ . These are made of lace embedded in high quality acetate. The sunglasses are available through www.sendoptics.com allbeit of very limited stock (it’s no longer possible to order the collection). Dolce and Gabbana only made so many of each style and they are becoming something of a collectors item even after just one season. So come on ladies, stay ahead of the trends and know for the foreseeable future the only judgement passed on to you will be where did they get such stylish sunglasses.

For now our fellow Judges’ we are signing off as it is time for us to carry on unpacking the new stock (it really does seem like a never ending job, and a massive thank-you to our photographer who seems to have the patience of a saint and whom without we would not be able to present such strong images).

Keep them peeled,

The Judge.

February 2, 2012   No Comments

***FLASH SALE!!!*** JAN 01-JAN 03 ONLY!!!!!

by The Judge

****FLASH SALE!!!***

To launch 2012 with a bang we are giving 10% off all our sunglasses for 3 days only on all sunglasses,even the new 2012 models!! Whether it is in preperation for the winter sun or a city break get the latest looks or classics you have craved, go on treat yourself you know you want to !

(APART FROM VINTAGE MODELS WHICH ARE GREATLY REDUCED ALREADY!)

All you have to do is put the promotion code ’send176′ when in the checkout, and it will reduce the price of them for you.

Keep an eye out for new labels coming very soon ! Thank you for your continuing support in 2011and a happy new year to you all.

December 31, 2011   No Comments