Well hello Judges,

My goodness this week seems to be flying , and i cannot believe that we are edging ever closer to the summer months. Bring it on , as then everyday i can wear another one of my ever growing sunglasses collection. There has to be an upside to being optician , and summer sure is one of the best times.

So how has your week been going?.. I have to say mine has been going rather well. I have a party to go to at the weekend… a friend’s birthday ,so I am looking forward to letting my hair down. and have a Sauvignon Blanc or 3!. What is your tipple of the moment ?…a friend of mine keeps going on about Pink gin but it always reminds me of politicians during the war years.

I don’t know if you happened to read the Mail on Sunday’s last week in the’ You’ magazine. I came across an article that has inspired the next section of this blog. Simply, it grouped together the four main shapes for sunglasses and matched them with designer sunglasses.

So in a way this blog will do the same except go one step further and recommend which face shape suits which trend and not forgetting aviators.

Round sunglasses - These are back with a bang, and are taking over the faces of many up and down the country ranging from small to large frames. Available in various colours but to be ahead of the trend think tortoiseshell for that real authentic/classic look.

Think the Beatles, Liam Gallagher, Hirohito and Gandhi .

Round sunglasses suit people with a strong bone structure, long or oblong face as it helps to soften the sometimes harsh angles.

Labels that really do this trend justice are Balenciaga sunglasses, Bvlgari sunglasses, Gucci sunglasses and Tom Ford sunglasses .

Retro Sunglasses have been coming up trumps, and I have so many genuine retro and also ‘newtro’ sunglasses this is a look that will never leave, as the colours and shapes are classic and just get a freshen up each season. This season the introduction of tobacco shades and amber makes the new sunglasses look aged and shapes hail from any bygone era, larger frames tend to be taking inspiration from the 60’s think Jackie O, Mary Quant, Andy Warhol, Arthur Askey and Harold Lloyd.

The retro sunglass is dependant on shape but if they are more rounded than angled people with square, triangle or oblong face shapes will benefit though people with a heavier set face will benefit from something with more of angle.

Labels to look for to head back to the golden age are:- Oliver Peoples sunglasses, Stella McCartney sunglasses,Giorgio Armani sunglasses and Paul Smith sunglasses .

Hello and welcome,

Well It’s been a funny old week don’t you think ? We had the bank holiday giving us all a short week, but I don’t know about you this week has been a little difficult to get motivated. The sun seems to have dissapeared from the UK’s Skies of late and I am feeling a little sad…. that was not our summer those couple of weeks ago surely!

I went down to London at the tail end of the week for two days to get a bit of rest and of course have a look to what the fashion crew are wearing down south. I also went to the Damien Hurst exhibition at the Tate modern I would love to say it was brilliant and mind altering, but alas i left thinking some of it was good but the rest I just did not get….. After the experience there was only one cure for this confusion and that was to get back to what i knew….

Bond street and Selfridges were calling. So after trawling the beauty aisles for a new scent I headed for a coffee and a cake….come on enough already I needed a cake after the experience. Next i headed over to the Sunglasses section and had an experience that cheered me up no end. A very attractive fashionista in a denim skirt, nude blouse covered in floral jewels amid crystals looking a bit like an extra from a studio 54 party or a rhinestone cowgirl. The lady in question was cooing at the latest Swarvoski sunglasses colllection .Like a princess at a ball, she was having the time of her life, and after only minutes settled on the Alanis model 15 Swarvoski in transparent blue. I ,like her ,left with a smile, and on to the other labels… I was pelased to see the majority of labels we had and were more competive with our pricing. I for once was very good and only left with a pack of Krispy creme dounghuts !

For now my Judges I am going to leave you to your day. Take care and let’s hope the sunshines after the rain again soon.

We have a couple of labels coming to the site very soon

So keep em peeled

Remeber the home of discounted designer sunglasses is sendoptics.

Keep ‘em peeled,

The Judge.

Also fellow Judges’, if you like our fashion blogs please follow us on facebook… send optics ( 2 separate words with a gap between them) and’ Like’ us….It will make our day!!!…and we will keep you updated with all the latest fashion news and special ‘deals’ we do for all our fans….

Hey Judges,

Welcome to another installment of the www.sendoptics.com blog by none othe than ‘The Judge’. It’s still all go here at Judge Opticians based here in Leicester. Winter seems to have really taken a hold with everyone bringing the cold in with them. The smiles and comments of appreciation though keeps us warm (yes we Judges’ do have a heart).

Well, we hope wherever you happen to be reading this you are currently keeping warm and well.We have had a glut of feedback and comments on our recent posts and are busy listing all these for when we get together with our wonderful website folks, whom without this site would still be in its unimproved state.

We have to make a little apology regarding some of the missing photographs. This is due to the delay in us receiving the actual models and getting a little ahead of ourselves, we are hard at it, we promise.

So we hope you have been keeping up with everything that is going off with the site and are loving the vastly improved appearence, as are we!. If there is anything you need to contact us about please do not hesitate to use the ‘contact us’ form on the homepage (an awful lot of you seem to have noticed it already) we do love to hear from you and any enquiries we do our upmost to respond within 24 hours on a weekday.

Well, on trend that we at www.sendoptics.com are proud to have been pushing last year is finally flourishing as a whole for you ladies, yes we Judges’ are so ahead of our time!. This week Dolce and Gabbana have announced that ‘Lace’ is the new ‘Black’ . Rather a strong comment i hear you cry but no, no, no ! (Is that Amy Winehouse in the background again?).

The trend is coming through in various forms in S/S 2012 from traditional French lace to techno lace with intricate detailing and even lazer cut leather to create subtle lace effects. This look is hardly surprising considering fashion’s nostalgic mood of late. The look is even stronger come A/W 2012 when eveningwear and couture showed little but lace in many of the top collections.

So how does this relate to accessories?. The current trends in sunglasses are no longer just solid hues; nude frames are becoming le mode nouveau (get us being all european!) Dolce And Gabbana being so ahead of their time last year launched the infamous Ultra luxurious ‘Lace Collection’ . These are made of lace embedded in high quality acetate. The sunglasses are available through www.sendoptics.com allbeit of very limited stock (it’s no longer possible to order the collection). Dolce and Gabbana only made so many of each style and they are becoming something of a collectors item even after just one season. So come on ladies, stay ahead of the trends and know for the foreseeable future the only judgement passed on to you will be where did they get such stylish sunglasses.

For now our fellow Judges’ we are signing off as it is time for us to carry on unpacking the new stock (it really does seem like a never ending job, and a massive thank-you to our photographer who seems to have the patience of a saint and whom without we would not be able to present such strong images).

Keep them peeled,

The Judge.

So how do You choose your Sunglasses?

Well, welcome back to another fun but informative blog from www.sendoptics.com Here’s hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge’s hands are all looking like a blur. We have so far updated the Prada female collections… (a few more to be added as well I hasten to add) to include their much talked about “Swing” collection and Miu Miu’s “Carte Noire” collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in…Be in there first and get www.sendoptics.com 10% discount of rrp.

Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada “Swing” or the Miu Miu “Carte Noire” so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.

So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.

1) THE SQUARE - In Gent’s this is known as the square jawed, in ladies look no further for the perfect example than the Jackie ‘O’ who was renowned for wearing big glamourous sunglasses. This look of rounded or cats eye shape is perfect for making the squarer face look less harsh. With Gent’s you are looking to emphasise the squareness of the jaw so look for sharp angles.

Ladies…Dior Myladydior 5

Diorladycat 1

Stella McCartney SM4016

Gents………Dsquared DQ0068

Prada SPR 14O

2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the cats eye shape and well rounded frames, you ladies are spoilt!!!

Ladies… Dsquared DQ0080

Gents………Paul Smith Romiley

3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!

Ladies………Swarovski Amazing

Gents……….Christian Dior Blacktie 120S

4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also “Tortoiseshell” will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!

Ladies….Diormitza 2

Gents…..Paul Smith Berling

5) THE OVAL - No we don’t mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweep from temple to chin. choosing sunglasses for this shape is relatively painless in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it’s all a matter of personal taste.

Just remember choose the sunglasses for YOU! Don’t always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.

Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember…the only real Judge is YOU!!!

THE JUDGE

Well its all go here at Sendoptics.

We are currently in the throws of still tidying up the old site and continuing with the improvements. All we can say is a huge thanks to those working on the improvements, your feedback and of course your patience, we never anticipated the changes taking this long but little did we know!! Again, thank-you and please keep those peepers peeled for the new lines soon to be introduced which we cannot wait to present and also to hear your thoughts on….

So other than the website what else have we been up to since our last words? Well the sale went down a storm and we MAY be throwing another one sometime again this month or early feb for you to take advantage of the new lines. After hearing all about the film “The Artist”…we decided to potter on over and check out if all the fuss was worth it, and boy was it!. you are thrown into the world of silent film on the roaring 20’s inspiring imagery and clothes that you would sell your mother for. The only thing missing on either of the stars were optics for the leading lady Berenice Bejo… she would have definitely have suited a daring pair of Swarovski,Bvlgari or even Miu Miu’s new collection though they are based around the 1940’s, well fashion does go full circle after all!! As for Jean Dujardin he would have definitely been at home in Oliver Peoples,Paul Smith or Ray-Ban, classic and cool like himself.A must see before it sweeps the oscars.

what with the awards season on its way we would like to see who you would award the sendoptics golden specsappeal award to? the person could be dead or alive as long they are proud to be caught wearing specs.

what have you got to lose and remember keep them peeled for us and if you see something you think we should be aware of please let us know via (the usual e-mail address).

We hope 2012 is going as well for you as it is for us and remember those sunglasses in this winter light and also keep cool whilst it’s unseasonably mild.

regards, The judge x.