Hello Judges’,

Well what a miserable week last week this is turning out to be, with all the rain, grey clouds and bloody cold weather ! Here at the opticians I have been busy of late and had a few surprise pairs of sunglasses come in late so that has meant our excellent photographer having to click even more shots off. I am currently sat here with the heating on and looking out of my office window over a struggling sunny sky dotted with even more grey clouds. The weathermen are predicting a rainy May… I don’t want to get out my umbrella anymore or my raincoat. I and no doubt you do not want to be wearing our winter wardrobe when only weeks ago we wearing our summer outfits.

So the other week saw the announcement of 100 day countdown to the Olympics which provoked a conversation in the Opticians with a couple of my staff and customers that did set us about laughing. First the opening ceremony will be presented by Chas and Dave or Ant and Dec…. The more controversial option maybe Simon Cowell and Danni Minogue ( for the mixed relay we won’t ask how they will pass the baton without dropping it)

Then next came to the actual games that would be played, egg and spoon race, sack race which quickly became the grab a handbag and peg it over 400m away, the hopscotch marathon, the bitch slap for a kebab , shooting would be done after 20 shots of vodka and on a high street at midnight (probably in my home town of Nottingham!) Sailing would be pedalo’s on Skegness. Weight lifting would become the keg roll. In all we went through rather a lot of stupid ideas for what the world thinks of us British.

The Olympics are going to be a real chance for us to shatter these rather ‘off ‘preconceptions and show that team GB means business and bring home the gold. Going off track from the fun the Olympics are a chance for us to prove how great a sport nation we are with some of the best sport personalities competing on our turf. Particularly I am looking forward to seeing Stella McCartney’s creations in motion and see them on the podiums. I wonder if they will be wearing the Stella McCartney sunglasses ?

Oakley and Tag heur have been busy of late with being sported by the extremes and tag being sported by none other than our own Jenson Button. Look at our site for all oakley sunglasses and tag heuer sunglasses .

This is a winning year for us all and we will continue to strive for gold for you at Sendoptics

Keep smiling Judges’, and let’s will the sun to shine on us again.

Remember that www.sendoptics.com is the home of discounted designer sunglasses.

Keep ‘em peeled,

The Judge

Good day fellow Judges,

Today’s Fun filled blog is going to start celebrating all things that are good and British. Surviving the cold we hope mind with all the bright snow filled sky’s of late here at sendoptics.com we have been sporting our sunglasses. Of course to keep our peepers protected from the suns nasty glare and hey it’s an excuse to think it’s a lot warmer.

So this year we have so much to celebrate being British for. The Queen is Celebrating her Diamond Jubilee ( cucumber sandwich and a glass of Pimms anyone) The Olympics and so much more to boot. The Queen love her or not you must admit she always knows how to throw a right royal knees up. Up and down the land no doubt we Brit’s will be celebrating on the streets. So judges how will you be spending the Jubilee ? You know how we love to hear from you so let us know.

Well This week see’s the final installment of the fashion world tour coming to a stop in Britain and if anybody know’s anything about fashion it’s us Brits. Highlights for this coming London fashion week apart from the jellied eels, pearly queens and of course the controversy is that Stella McCartney will be launching her Eco friendly eveningwear range for the world to see.

So onto another huge Fashion high roller who has yet again provided us with a stella collection of sunglasses. All hail Sir Paul Smith. Renowned for his quintessential English man about town with a nod to the exhibitionist of the Dandy. Paul Smith never fails in any of the market places he inhabits whether it be fashion, fragrance or interior pieces he can seem to do no wrong.

Up until 10 years ago you would not have seen a Paul Smith shop outside of Europe well Paris but the man has spread his sights so much further and with a cult following in the far east Smith now has flagship stores selling just about anything in his British inspired multi purpose shops. Smith wherever he goes is always championing how great this country is and what a wide variety of cultural influences we now have thanks to our past. So if Paul Smith say’s it’s a good it must be right

So open your eyes to Paul Smiths latest offerings and we currently love

Keep them peeled and stay safe

The Judge

Hello fellow Judges’

We hope all is well with you, as it is with us. Are the new year’s resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges’ we are STRONGER and can keep going!.

So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the ‘contact us’ form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.

Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.

Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.

Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say….but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.

What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women ’should’ be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.

Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as ‘ecofriendly’ using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection…

We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges’ are saying rock with Stella and save the world.

So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks’ pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.

Take care , keep them peeled and keep judging…

The Judge.

You associate both John Lennon and Ozzy Osbourne with round sunglasses , and this retro style is now en vogue big time!!!!

Round shapes are popular in retro style……Think Wallis Simpson and Edward Windsor, with a splash of Downton abbey….Oliver Peoples and Paul Smith’s new sunglass styles pay hommage to this era,60’s styles……..think Ray-Ban, and cutting edge shades…..think Stella McCartney.

Famous people wearing round sunglasses include Johnny Depp (Sheldrake model…..Oliver Peoples),Lady Gaga and the Olsen twins.

They are going to be seen everywhere this summer!….trust the Judge!!!…..