Hello Judges’,

Well what a miserable week last week this is turning out to be, with all the rain, grey clouds and bloody cold weather ! Here at the opticians I have been busy of late and had a few surprise pairs of sunglasses come in late so that has meant our excellent photographer having to click even more shots off. I am currently sat here with the heating on and looking out of my office window over a struggling sunny sky dotted with even more grey clouds. The weathermen are predicting a rainy May… I don’t want to get out my umbrella anymore or my raincoat. I and no doubt you do not want to be wearing our winter wardrobe when only weeks ago we wearing our summer outfits.

So the other week saw the announcement of 100 day countdown to the Olympics which provoked a conversation in the Opticians with a couple of my staff and customers that did set us about laughing. First the opening ceremony will be presented by Chas and Dave or Ant and Dec…. The more controversial option maybe Simon Cowell and Danni Minogue ( for the mixed relay we won’t ask how they will pass the baton without dropping it)

Then next came to the actual games that would be played, egg and spoon race, sack race which quickly became the grab a handbag and peg it over 400m away, the hopscotch marathon, the bitch slap for a kebab , shooting would be done after 20 shots of vodka and on a high street at midnight (probably in my home town of Nottingham!) Sailing would be pedalo’s on Skegness. Weight lifting would become the keg roll. In all we went through rather a lot of stupid ideas for what the world thinks of us British.

The Olympics are going to be a real chance for us to shatter these rather ‘off ‘preconceptions and show that team GB means business and bring home the gold. Going off track from the fun the Olympics are a chance for us to prove how great a sport nation we are with some of the best sport personalities competing on our turf. Particularly I am looking forward to seeing Stella McCartney’s creations in motion and see them on the podiums. I wonder if they will be wearing the Stella McCartney sunglasses ?

Oakley and Tag heur have been busy of late with being sported by the extremes and tag being sported by none other than our own Jenson Button. Look at our site for all oakley sunglasses and tag heuer sunglasses .

This is a winning year for us all and we will continue to strive for gold for you at Sendoptics

Keep smiling Judges’, and let’s will the sun to shine on us again.

Remember that www.sendoptics.com is the home of discounted designer sunglasses.

Keep ‘em peeled,

The Judge

Hello fellow Judges,

I hope you are all well and rested. We here at http://www.sendoptics.com/ are finally recovered from keeping abreast of all the latest fashion news and also fashion weeks. We enjoyed London for its usual cutting edge style that keeps Brittania ruling those waves, New York for its Modern corporate look, Paris for its Luxury two fingers up to the economic backlash and my personal favourite was Milan.

Italians do, do it better that is for sure the Milan fashion week has two faces these are Saturday night favourites Dolce & Gabbana, Prada, and the breathtaking Miu Miu collection which was the usual riot of color and print. The collection would of made many don there sunglasses.The young, fashion, on trend and forward thinking style mobs loved all of these labels collections. It was for Milan a truly exciting time and forgetting like other fashion packs the depressing economic cut backs.

As polar opposites to these you have the mature grown up power pack of Milan that still dominate the fashion magazines with their multiple lines and even hotels. Labels that helped shape the Italian look from back in the seventies include Giorgio Armani, Prada and of course the label on everyone’s lips at the moment Gucci. The label saw itself back to it’s true self simple shapes, effortless glamour, and a massive smattering of graphic block prints how could they have failed.

At http://www.sendoptics.com/Gucci.html the usual styles of aviator, big styles and angular sunglasses rule the collection and update any wardrobe to look like a gucci ambassador for style. Color is a massive inclusion to the collection this time with berry and nudes and lashings of Platinum and gold.

We love the fantastic reinvention of the collection and the subtler logo still present but not as prominent the famous Interlocking G

So you as the Jury it is upto you to let us know what you think of the new Gucci collection in relation to the other wonders we have to offer.

Have a great couple of days, until next time Keep on judging and keep em peeled

The Judge

Well hello there,

You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com

Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look…..

So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men’s and women’s shows at Milan were hailed as some of the strongest with fashion favourites Prada both men’s and women’s collections the fovourites of the whole week for many an editor…..

So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?….Well, you fly in a truckload of Hollywood’s leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.

Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!

Prada this year is rocking back to the 1950’s with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.

Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it’s running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.

Ladies, don’t you fret, there is the range of Prada’s especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about ‘Swing Collection’.

As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.

Did you know that the colour of lenses can often have great effect on the wearer as well as the style?

Grey and green lenses are neutral because they maintain true colours.

Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.

Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.

Blue and purple lenses are purely cosmetic (oh you style junkies you!)

finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.

We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com

Think sunglasses, think www.sendoptics.com

Keep them peeled,

The Judge.