The Bare faced cheek

Well so far 2012 is bring us a wealth of varying trends and it seems anything goes in relation to sunglasses as long as the main principles are followed. This year sunglasses are going more retro than ever before with shapes reflecting shades from the 1800’s and the swinging sixties from Downtown and W.E. to Boardwalk Empire and the latest offering from BBC inspired by the on/off relationship between David Bailey and Jean Shrimpton ‘we’ll take Manhattan’.

The future is as round as the globe and angles are more subtle with simple sweeps of edges rather than the sharp angles of previous years.

This trend will compliment the look of outifts that are being presented for A/W12 with the likes of Alberta Ferretti in her roaring 20’s inspired high luxe collection with more than just a nod towards Erte’s great illustrations. Dolce&Gabbana’s Baroque inspired menswear collection and Prada who is re-visiting the land of gentry in Muccia’s subtle love of the classic man in her unique twist.

Colourwise in the collections of sunglasses nude is a hot look though some may say a little impractical, think gold and of course clear and the sexiness of tobacco/amber ( who ever said smoking was bad for you never saw Paul smith)

Description: Paul Smith Chaucer PM8162 olive tortoise Paul smith-Chaucer PM8162 Olive/Brown

So come on all let’s rebel against the austerity packages and cheer ourselves up with some high lux wear and think sod the saving we may all be gone by 21.12.12 but at least we look frigging amazing.

Also look out gold this season in sunglases is more a subtle matte tone rather than the shiny yellow look of the past so come on let’s embrace it and stay cool.

Oliver Peoples Sheldrake OV5036 clear tobacco Oliver Peoples Sheldrake OV5036 clear tobacco

Also don’t forget to keep ‘em peeled for our new lines coming by the end of January where we hope you will be as pleased by the offerings as us…….

Trust the Judge

Good day my fellow Judges,

I hope you are all fine and Dandy! Looking forward to the weekend … Here at Sendoptics.com we have been busy of late, what with the Fashion shows for A/W 2012 shows, customers coming into the shop looking at the new collections of optics and sunglasses. We have lots of great comments about our selections.

Well unless you have been living on the moon or in some far off country you may not be aware that it’s that time of year! Yup you Judges its awards time; we have already had The Grammy’s, The Bafta’s, The Mobo’s and recently we have had The Brit’s. The biggest award of the film world is upon us and the star’s of the big screen have been eating lettuce and bleaching and blitzing their bikini lines. Begging and stealing from any designer that is the one to watch.

The films are the obvious stars in the Oscars and they earn massive credence to popular and more art-house films also. For the past few weeks we at Judges Opticians have in our own time been enjoying some of the films our local cinemas have on the screen.

Well the firm favourite is ‘The Artist’ set to sweep the floor at the Oscar’s with multiple wins across the board. The film had us in awe set to a backdrop of the silent film industry in the transition of changing over to ‘talkies’. The film pay’s homage to Hollywood’s glorious hey days of the glamour and glitz of the 30’s. The stars would look equally at home in today’s styles the leading man Jean Dujardin would not look out of place in Oliver peoples sunglasses. The Starlet that looks so beautiful in everything she could easily go back in time and slot straight in to the silent era with the most beautiful features and expressive faces on film would look stunning in Miu Miu .

Another hopeful is ‘The Help’ which is set against a background of the changing political landscape of America and the changing attitude toward black housemaids in the civil rights era. The Star Viola Davis who plays one of the maids is up for an Oscar for best supporting actress and we think to finish the 60’s inspired look of Prada would look great on her.

Obviously we are loving ‘Warhorse’ Speilberg created a masterpiece in this film and treated the subject with a great human story alongside a backdrop of the blood and squalid conditions of the first world war. The film itself is described as an epic and is deservedly recommended for various different award categories. The owner who is a young soon to be soldier played by Jeremy Irvine would look great in Paul Smith

The British made spy drama ‘Tinker, tailor, soldier, spy’ this is made in true Brit-flick all grit and in true sharp dressed elegance. The story itself is a classic and is known as one of the best spy dramas ever. The film has one of the best British casts to be seen in many a year. The cast as a whole would look fantastic in Dior homme any of the men would look great in these.

So we will be there on Oscars night with our popcorn and fake awards to see whether our Judgement on the films that are already held in high regard win their just rewards.

Keep ‘em peeled Judges,

The Judge

We here at sendoptics.com are currently busy bees buzzing around finishing writing up the descriptions and and photographing the final lines of designer sunglasses we are going to be adding.So Judges’, keep them peeled as they will be on before you know it and we are really looking forward to launching two very cutting edge brands.

So what is happening with you Judges’?. We are getting lots of feedback and are fast acting upon it and still building other elements to the sites around some of these really helpful titbits you keep feeding us, of course, like you Judges’ who keep on reading this blog we are always hungry for more. Please use the contact us form for any feedback you wish to continue sending in. We love to hear from you.

Well what else is going down on the streets we hear you ask?. Well, at the moment our eyes are peeled for the next BIG thing, and so this time the Fashion pack takes us over the pond to the Big Apple. Yup, ‘pardner’ you got it, its another crazy yellow taxi riding (no Danny Devito unfortunately), Prozac ridden chain smoking New York fashion week; I hear you asking what the hell do you Judges’ keep on going on about fashion weeks for…well, when looking for who to stock, we like to know the whole look, not just the sunglasses.

So, New York fashion week, what’s it all about we hear you cry!. Apart from the glut of the fashion world Anna Wintourn and of course some of the biggest names known to the fashion world. Our American counterparts are responsible for single handedly creating our obsession with Branding and creating some of the worlds most well known superbrands.

America also has a more conservative and classier side which reflects back to it’s glamourous Hollywood era of yesteryear. On www.sendoptics.com we currently have two major players in the sunglasses/optics market, these being Oliver Peoples and Tom Ford. Oliver Peoples we have been referring to in the past, so we thought we would give you some bitesize pieces of information.

Oliver Peoples - The L.A. based company is famous for its timeless collection of sunglasses. The company has a massive archive of frames ranging from early 20th century onwards which it uses as reference to all its collections. Oliver Peoples began life in 1986 on Sunset Boulevard selling American vintage sunglasses but they soon began designing for the present with a strong nod to the past for inspiration. The company has a strong anti-branding image and believes in subtlety and quality.

High points for Oliver Peoples collections are the round 1950’s optics/sunglasses range and the square aviator. The round shapes from the 50’s is bang on trend for this year so Judges’ check out…model Sheldrake

Tom Ford - Last year saw a massive leap into the limelight for Tom with his directional debut being praised to high heavens. Tom Ford reinvented the Gucci label and placed it firmly back on the map. Tom Ford is world renowned for his minimalist approach to fashion and again does not believe in the heavy branding that so many of the American Designers believe is a staple of their ethos.

His sunglasses are recognisable by the innovative ‘T’ hinge and the Tom Ford name is only visible behind your ears. Like his clothing the sunglasses are coverted by the fashion world and celebrities alike. E.G. the iconic Jennifer

So for you Judges’ who did not know much about Oliver Peoples and Tom Ford we hope you know them a little more. Both labels are classic and contemporary with an ultra luxury feel and highly innovative little finishes.

Keep the peeled,

The Judge.

Well, it’s official…..us Judges’ here at http://www.sendoptics.com/ are turning blue from this cold . We just don’t seem to be able to keep warm. So what is new with us ?. Well, the website is coming along nicely, and changes in the back will be being maade live very soon, so keep visiting and also keep buying!. This cold snap has not put you Judges’ off looking for this seasons must have sunglasses. We are seeing Stella McCartney, Oliver Peoples and Gucci orders shooting out before we get them.

Well, we have so far visited Paris, Italy, USA, and good old Blighty. So on to another designer and a little further north than the USA….all cower, the Canadians have arrived. Yup, on the homepage in the list of designers you will see the label D Squared. It’s not a Mathematics site we are sponsoring, like you fellow Judges’ need that…you all know what at least 10% of RRP off all orders sums up to don’you?. Yep, the Judges’ prices….Top of the class all of you!!!.

D Squared hail from the spectacular city of Toronto, Canada, where they launched their menswear label back in 1994 with womenswear launching in 2003. The twin brothers are outspoken and often called ‘cheeky’ by the fashion press who can never get enough of their laid back luxury line.

The pair often use reference of Canadian sterotypes and real world in their collections whether it be truckers, cowboys, the pilgrims, mormons or cheerleaders. D Squared take these elements and create clothing and accessories which are fun yet classy. Using only the best, their clothing comes at a price, but no fear, you too can own a piece or two of D squared and start your own double trouble…

View the whole collection at http://www.sendoptics.com/d-squared.html/

We know the blogs are a little shorter at present but dont worry, once these next couple of weeks are out of the way we will be back in full throttle. We know you can’t wait for the Godfathers of fashion’s installment, but until then Judges’….

keep them peeled,

The Judge.