Well hello there,

You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com

Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look…..

So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men’s and women’s shows at Milan were hailed as some of the strongest with fashion favourites Prada both men’s and women’s collections the fovourites of the whole week for many an editor…..

So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?….Well, you fly in a truckload of Hollywood’s leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.

Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!

Prada this year is rocking back to the 1950’s with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.

Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it’s running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.

Ladies, don’t you fret, there is the range of Prada’s especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about ‘Swing Collection’.

As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.

Did you know that the colour of lenses can often have great effect on the wearer as well as the style?

Grey and green lenses are neutral because they maintain true colours.

Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.

Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.

Blue and purple lenses are purely cosmetic (oh you style junkies you!)

finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.

We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com

Think sunglasses, think www.sendoptics.com

Keep them peeled,

The Judge.

Well 2012 is looking it’s just one big excuse for a good old knees up. we have the Olympics, the Queen’s diamond Jubilee and of course an extra bank holiday to go with that (God bless you queenie!). So with all these shindigs and soirees we will all be having to celebrate and of course the scorching weather we are going to have, it cant be as wet as last year surely…..

We also have all the major shows on their way with what’s going to be hot for the coming couple of years….Look out for news of Dior’s new in-house superstar (some people are going to think they have lost their minds if the rumours are true). We have a continuing royal theme with various films and exhibitions celebrating the Monarchy in its many different faces….Pippa or Kate that’s the question we think they are both Beauts and think come when the sun shines they will not be seen without a HUGE pair of shades to hide from the papparazzi.

No Glastonbury this year but there will be partying in the parks all up and down the country with the usual suspects of Reading,Leeds,V festival. London gets its own festival as well with details still to be confirmed but with it being London it can only be a good one.So with festivals …what to wear??!!…Well with the lack of sleep you know you need some bloody cool shades and if not a good hat. Sunglasses are the most versatile way to change your look so why stop at one pair…invest in two or three , or infact get them all!!

Keep smiling and remember lets party like its the end of the world(god bless the Mayans, but we Brits have never needed an excuse for a party!). maybe an excuse for another pair of sunglasses i’ll meet you at the check out with my four favourites

Dsquared DQ0062

Stella McCartney SM4016

Christian Dior CD3228S

Paul Smith Elson

Oh look to the east I can see the sun starting to shine!….

Keep em peeled and remember to vote for the golden specsappeal award…

Love The Judge.

We will be launching all our new ranges over the next 2-3 weeks.

We will be giving special offers and discounts on the new ranges to all our loyal customers.

Please keep e-mailing us with requests and we will endeavour to help.

****FLASH SALE!!!***

To launch 2012 with a bang we are giving 10% off all our sunglasses for 3 days only on all sunglasses,even the new 2012 models!! Whether it is in preperation for the winter sun or a city break get the latest looks or classics you have craved, go on treat yourself you know you want to !

(APART FROM VINTAGE MODELS WHICH ARE GREATLY REDUCED ALREADY!)

All you have to do is put the promotion code ’send176′ when in the checkout, and it will reduce the price of them for you.

Keep an eye out for new labels coming very soon ! Thank you for your continuing support in 2011and a happy new year to you all.

You must protect your eyes as much during the winter months against harmful UV as in the summer. It is a myth that summer heat is associated with sunburn.

It may be getting close to freezing, the leaves falling off the trees, but this has nothing to do with the power of the the sun’s UV.

A good guide to what the sun exposure is to look at your shadow. If the shadow is SHORTER than you , typically as it is at noon , make sure you are protected.

All our sunglasses feature UV protection and meet CE regulations so giving your eyes the best protection necessary.

So when you go on your skiing holiday especially this winter, be sensible and wear sunglasses/ ski goggles along with UV protection on your lips and exposed parts of your face.

You will regret it later on if you do not.

For any other advice please do not hesitate and send us an e-mail to

admin@judgeopticians.co.uk

Happy New Year to you all. I hope Santa was generous, and that you found a nice pair of designer sunglasses in your stockings this Christmas. If you didn’t, don’t worry, we have some fantastic designer bargains at sendoptics.com for you to take advantage of.  We will be keeping you up to date on the new 2011  trends this spring with some hints at the new shapes coming from Chanel, Ray-ban, Bvlgari, Tom Ford, Giorgio Armani, and more, watch this space. We already are one of the first to bring you the new Bvlgari limited edition sunglasses this season. The most exquisite examples of Bvlgari design, style, and quality.  Go to the Bvlgari department of the site to check them out.

And a reminder to protect your eyes at this time of year, whether you are going skiing, snowboarding, or just for driving, your eyes need protection from the low level winter  sun. Bright sunshine glaring straight into your eye is not only uncomfortable and even painful, but can damage your eyes, protect them with sunglasses that are guaranteed to have the correct UV protection. All our sunglasses  at Sendoptics.com  are made with the required UV protection levels, so you know not only will you be more comfortable in bright sunlight, and  safer to drive, but you will be looking after the health of your eyes as well. So treating yourself to that pair of designer sunglasses really is a sensible idea.

We may be putting those bikinis back in the draw until next summer, but those designer sunglasses can still keep us looking cool,  whatever the temperature.  With wonderful styling from Chanel, Ray-ban, Prada, Tom Ford, Jimmy Choo, and many others, here at Sendoptics.com we have a huge selection of designer frames to suit the big warm  jumper and scarf look.

As Autumn approaches, we must not forget the protection our eyes get from our sunglasses as the sun becomes lower in the sky, and therefore  shines more directley into the eyes. We still need the protection from UVA and UVB rays that our designer sunglasses offer. Driving becomes increasingly difficult as the low level sunshine causes glare. Always a good idea to keep a pair of your favourite designer sunglasses for driving.

So while your choosing which over knee boots to rock this Autumn, and whether to invest in a retro leather biker jacket, or the big boyfriend tailored  jacket to complete your Autumn/Winter look, one thing you know you can rely on for style and glamour is your designer sunglasses. Browse through our collection at Sendoptics.com to find your style.

No joke, an Alsatian in the Sichuan province of China demands his owner equips him with sunglasses before leaving home.

Barking mad Fei Fei was given the specs by his owner after concerns that the sunlight in the city of Chongqing would be too bright for his dog.

Unsure initially whether the dog would wear the glasses, Fei Fei’s owner was pleasantly surprised to discover his canine companion was happy enough wearing sunglasses. Although now, the diva-ish dog refuses to leave home without them, barking incessantly until he get his fashion fix.

Unsurprising really, when we discovered that Fei Fei has become something of a celebrity in Chongqing, turning heads as he trots through the streets.

If your dog needs a dose of celebrity, then the super cute Ray-Ban Junior range might just be up your street.

For under fifty quid with lashings of designer style, fix up your pooch in to a fashion frenzy with  shades designed for the “smaller” sized head and he’ll soon be feeling Top Dog.

That’s the line we’re hearing from optometrists in the US.

Children from the age of 5 onwards should be wearing sunglasses when outside to prevent them from the long-term damage caused by excessive exposure to the sun over the years.

As the effects of excessive sunlight show up when people are 60 or 70 years old, experiencing macular degeneration or cataract issues, taking preventative measures in childhood can’t be encouraged enough.

Just as parents need to be applying sun lotion to their kids skin when they go outside, sun protection for the eyes needs to become a habit too.

While we appreciate that encouraging your kids to keep their specs on isn’t the easiest of jobs, letting them wear a super cool version of daddy’s Ray-Bans to make them feel grown up is a step in the right direction.

These great bright blue lensed Ray-Ban Junior visor style sunglasses give all the protection their peepers need from the sun and would suit both girls and boys.