Well, well, well……the Judge’s opinion was taken by the great and the good at the house of DIOR!!!!…..Raf Simons is the new boy running the great empire!…..Expect a ’shock and awe’ with his new collection!!!!!
He will rein it all back I assure you, so do not expect small things, but BIG BIG BIG things!…
Well done once again Mr Simons…..don’ let us down!
keep ‘em peeled,
The Judge.

Phew Judges,

What a corker of a day the sun has really been beaming through the windows today. We have had so many in the shop today looking and buying Sunglasses it has made us all a little weary at the end of the day. I have a huge smile on my face from being so busy, but no rest for the wicked and on with the today tasty titbits.

Where are my manners… how the devil are, you my fellow style police? Have you been busy or relaxing, getting out and about in this fine weather? I have been pottering about on the decking and even sat outside with a nice glass of red yesterday evening enjoying the warmer nights. The heating has firmly been switched off now, so please stay with us for a bit longer.

You may have noticed that little old me has passed on a little gift to keep you all happy you may have noticed a rather hurried image that has been placed in the banner reel and button on the right. For those of you that just go straight for the products, I will explain.

The image states up to 20% off sunglasses and that is simple as that all sunglasses now have a minimum of 17.5% off the rrp, in effect what I am doing is paying most of the the v.a.t for you in the UK and for you overseas you will not be missing out on the discount I can assure you. (As soon as I have finalised this and a clear way to explain it I will post the full terms on the site). For the time being ,just drop myself an email via the contact us and I will tell you how this works.

The saving is not the only thing I will be giving you either with every pair of sunglasses you will be offered the choice of either a lens care kit or spectaloop a new magnetic way of carrying you sunglasses.

No it’s not a gimmick from now on this discount will remain and the choice of gift.

Whilst I am talking of money and Sunglasses some of you are already clued up on the labels we stock but allow me a moment to tell you about Bvlgari sunglasses. The house is not Russian but Italian as many think. The house is older than Chanel and Dior yet remains almost a secret with those purveyors off quality. Bvlgari eyewear this season takes inspiration from coins and the collection is based on simple colours and varied shapes big and small.

So all I can say for now is enjoy the discounted sunglasses from now a gift from us at send optics so tell your friends, hell tells your frenemies tell the world.

Sendoptics is the home of discounted designer sunglasses

Keep ‘em peeled. The Judge.

Good day my fellow Judges,

I hope you are all fine and Dandy! Looking forward to the weekend … Here at Sendoptics.com we have been busy of late, what with the Fashion shows for A/W 2012 shows, customers coming into the shop looking at the new collections of optics and sunglasses. We have lots of great comments about our selections.

Well unless you have been living on the moon or in some far off country you may not be aware that it’s that time of year! Yup you Judges its awards time; we have already had The Grammy’s, The Bafta’s, The Mobo’s and recently we have had The Brit’s. The biggest award of the film world is upon us and the star’s of the big screen have been eating lettuce and bleaching and blitzing their bikini lines. Begging and stealing from any designer that is the one to watch.

The films are the obvious stars in the Oscars and they earn massive credence to popular and more art-house films also. For the past few weeks we at Judges Opticians have in our own time been enjoying some of the films our local cinemas have on the screen.

Well the firm favourite is ‘The Artist’ set to sweep the floor at the Oscar’s with multiple wins across the board. The film had us in awe set to a backdrop of the silent film industry in the transition of changing over to ‘talkies’. The film pay’s homage to Hollywood’s glorious hey days of the glamour and glitz of the 30’s. The stars would look equally at home in today’s styles the leading man Jean Dujardin would not look out of place in Oliver peoples sunglasses. The Starlet that looks so beautiful in everything she could easily go back in time and slot straight in to the silent era with the most beautiful features and expressive faces on film would look stunning in Miu Miu .

Another hopeful is ‘The Help’ which is set against a background of the changing political landscape of America and the changing attitude toward black housemaids in the civil rights era. The Star Viola Davis who plays one of the maids is up for an Oscar for best supporting actress and we think to finish the 60’s inspired look of Prada would look great on her.

Obviously we are loving ‘Warhorse’ Speilberg created a masterpiece in this film and treated the subject with a great human story alongside a backdrop of the blood and squalid conditions of the first world war. The film itself is described as an epic and is deservedly recommended for various different award categories. The owner who is a young soon to be soldier played by Jeremy Irvine would look great in Paul Smith

The British made spy drama ‘Tinker, tailor, soldier, spy’ this is made in true Brit-flick all grit and in true sharp dressed elegance. The story itself is a classic and is known as one of the best spy dramas ever. The film has one of the best British casts to be seen in many a year. The cast as a whole would look fantastic in Dior homme any of the men would look great in these.

So we will be there on Oscars night with our popcorn and fake awards to see whether our Judgement on the films that are already held in high regard win their just rewards.

Keep ‘em peeled Judges,

The Judge

What’s all the fuss about with Christian Dior homme?

Well, it’s a cold and real frosty day as we sit and write the next installment of the blog for you hungry lot. We here at sendoptics.com have been receiving some great feedback and the Judge is really enjoying your kind words and constructive criticism. Trust us, we are taking this all on board to make a brighter and better experience for you savvy shoppers.

We are still getting regular deliverys of the new stock and are scheduling time to photograph and write up descriptions, trust us when we say this, it does take a lot of time and even more Ibropfrofen.

Facebook is finally gaining momentum with us joining lots of fanpages, and people waanting to be our friends (oh to see our popularity gaining it does make the Judge’s day…)

So one of the comments we received from a few gents was that the recommendations and also the information on the majority of the blogs seemed aimed at the ladies, so from now on we will be trying to rectify the matter by incorporating a happy medium. This one guys is especially for you, and we will do a blog especially for you every other week.

So whats new for the Gent in the know?!

Well, in 2001/2002 the little known Dior menswear range quickly grew to cult status catapulting the Dior menswear range back into the limelight. Under the creative direction of Belgium born Heidi Slimane who completely changed the direction and created waves in menswear by recreating the current silhouette. His collections were based on rock icons and the Berlin club scene. The silhouette he created was svelte almost androgynous. Cut with the precision of a surgeon.

Stars were lapping up the collections as soon as they hit the catwalk and the likes of Brad Pitt, david Beckham, Mick Jagger ( Slimlane must of surely used Mick as one of his icons along with Iggy Pop) Kanye West and Lenny Kravitz (the god himself) were at the forefront of the skinny smart revolution. Slimlane has been quoted to say ‘I thought the look would only last a season or two’. The look itself has influenced the new wave of skinny jeans and created persona’s for the likes of Russel Brand and many a boyband. High fashion traditionally takes anywhere between two to three seasons in traditional fashion to filter through to the masses, but with consumer demand this has now been reduced to a season ot most.

So why are we telling you about Christian Dior homme?…Well go to www.sendoptics.com homepage and look on the list of designers, you will note the introduction of the Black Tie collection. This range is designed for the man who is classic yet fashion conscious but not governed by trend alone; the Black Tie collection is all of these and more. Made from quality materials they are sure to get you noticed. The images are taking a little while but have no fear, they will be up before you know it…….

Keep them peeled,

The Judge.

FEBRUARY IS THE MONTH OF LOVE!!! ….and 10% EXTRA DISCOUNT ON DIOR AND PAUL SMITH!!!!!
Welcome back fellow Judges’

Well, February has begun with snow hitting the UK with bright skys aplenty. We hope you are not starting all your stories a’la Victoria Wood…’it begins on a cold wet february morning….’. At least the bright skys are giving us an excuse to keep on trend wearing one of the many pairs of sunglasses. Which look are you rocking to beat the cold and stay well protected?.

So onto a bit about what we are doing here at www.sendoptics.com . We are finishing up the mass job of overhauling the site as a whole. This seems to have been an idea that was thrown into the court last year and in our naievity we did think we would be all done and dusted by now,many apologies for missing photographs but i promise that they will be uploaded over the next few days. We at Judges’ cannot thank you enough for your patience and of course your brilliant thoughts and feedback.

As a thank-you we are giving an extra 10% discount on all Dior and Paul Smith sunglasses until Feb 15th, so you can give your loved one that something special. Just type in VAL15J in discount box at payment area, and we will deduct an extra 10% from the already discounted price!…So nice of us! ….Bless, call me cupid!…
See our ranges at…
http://www.sendoptics.com/diot.html
http://www.sendoptics.com/paul-smith.html

So now we have got january over and done with, the year is finally swinging into shape!. So with our fingers ever firmly on the pulse we have another little gem of style advice for you all. This year is seeing colour blocking for men throwwing itself into the arena along with ice colours to keep us all cool in the summer (surely we deserve a heat wave, so we have an excuse to have so many pairs of sunglasses). Ladies, you have a veritable feast of trends, look out for strong colours and of course February is all about love so think the colour of love. with red you will not go far wrong to see you right through the season. If you dont feel confident to wear the colour as a whole look, ever thought about injecting red into your sunglasses and accessories, come on, you wear it on your lips and hair, so why not over your eyes….?

So with it coming to Valentine’s day, ladies/gents, why not give your love something more lasting than a meal in a packed restaurant, flowers that wilt, or worse still, ynderwear they would not be seen dead in!. Give your love protection and something to see you through for sometime to come…..

With all or love, here’s to the month of love…

Keep Judging, and keep them peeled,

The Judge….www.sendoptics.com