You associate both John Lennon and Ozzy Osbourne with round sunglasses , and this retro style is now en vogue big time!!!!

Round shapes are popular in retro style……Think Wallis Simpson and Edward Windsor, with a splash of Downton abbey….Oliver Peoples and Paul Smith’s new sunglass styles pay hommage to this era,60’s styles……..think Ray-Ban, and cutting edge shades…..think Stella McCartney.

Famous people wearing round sunglasses include Johnny Depp (Sheldrake model…..Oliver Peoples),Lady Gaga and the Olsen twins.

They are going to be seen everywhere this summer!….trust the Judge!!!…..

This is the time of year when we start to play the ‘ I still have loads of time left to think about Christmas presents’  game with ourselves, only to find that times run out before we have completed the task. Frantic dashes to the petrol station on Christmas eve for last minute gifts is not the answer.

This can only ever result in a vague sense of failure and guilt, and the inevitable look of resentment from your loved ones on Christmas morning when they open their gifts to find a chamois leather, and a car air freshener. If they don’t have a car, well that’s you out of the Will/bedroom/festivities/all of the above.

However, it does not have to be like this. The collection of designer sunglasses from Sendoptics covers all tastes, styles, prices ranges, and age ranges, and designer sunglasses are a fantastic gift idea for anyone at Christmas.  The selection of designer bargains starts at £50.00 and offers YSL, Givenchy, Vivien Westwood, Dior, Marc Jacobs, as well as many others,  making these affordable luxury gifts. Even the cool kids are catered for with Ray-Ban Junior starting at £45.00

For that special gift, we are delighted at Sendoptics.com to be one of the first to introduce  the brand new range of limited edition sunglasses from BVLGARIThe style and quality from this luxury brand is truly exquisite, classic yet at the forefront of sunglasses design.

So take the pain out of the Christmas shopping experience and let us help to make choosing those Christmas gifts easy.

We may be putting those bikinis back in the draw until next summer, but those designer sunglasses can still keep us looking cool,  whatever the temperature.  With wonderful styling from Chanel, Ray-ban, Prada, Tom Ford, Jimmy Choo, and many others, here at Sendoptics.com we have a huge selection of designer frames to suit the big warm  jumper and scarf look.

As Autumn approaches, we must not forget the protection our eyes get from our sunglasses as the sun becomes lower in the sky, and therefore  shines more directley into the eyes. We still need the protection from UVA and UVB rays that our designer sunglasses offer. Driving becomes increasingly difficult as the low level sunshine causes glare. Always a good idea to keep a pair of your favourite designer sunglasses for driving.

So while your choosing which over knee boots to rock this Autumn, and whether to invest in a retro leather biker jacket, or the big boyfriend tailored  jacket to complete your Autumn/Winter look, one thing you know you can rely on for style and glamour is your designer sunglasses. Browse through our collection at Sendoptics.com to find your style.

Well, we’re never going to be part of the US Air Force as a couple of sunglasses obsessive Brits, but that doesn’t stop us from admiring the rich history that the decade busting trendster style of Aviator sunglasses comes from.

It’s been nearly 70 years that fashion has fondly loved the aviator style, and one that has become synonymous with sunglasses super-brand Ray-Ban after taking a lead in inventing the form that would become much imitated over the next century.

First invented for military use in 1929 for American pilots and using the first-of-a-kind lens technologies that allowed for sun protection and a clear view, it wasn’t until a particularly charismatic commander chap called Douglas MacArthur adopted using them as an integral part of his image (with his pipe too, of course!) that the style started to take on any kind of significance in the public eye.

Not long after celebrities and various high-profile personalities took up the sunglasses as accessories of their own, before going in to mass production in 1937 and spreading the style right across the States.

Ray-Ban registered their trademark round about this time, and subsequently sealed the deal on securing their status as the king of cool.

The next Ray-Ban revolution for aviators took hold of kids, teens and adults during the days of disco as the style flourished, despite the anti-military sentiment of the Seventies and Eighties and the sunglasses’ origins.

This life-long love affair with aviators is still ongoing, and we hope will continue to do so for many generations to come; thanks to the versatility of the original design and the thousands of designer sunglasses made in their image.

We hear all these amazing stories of the summer of ’69, the summer of love. The summer of Woodstock.

An iconic music festival that took place forty years ago this summer, and we’re still seeing influences resonating through contemporary fashion culture that indicates the love-in hasn’t quite ended.

Which is fortunate really, because although we missed seeing the likes of Jimi Hendrix playing the Star Spangled Banner we weren’t alone.

Joni Mitchell passed up on the party of the century, and Bob Dylan was nowhere to be seen either - a shame as he was one of the first musicians to discover the iconic festival and lived at the Woodstock site for much of the Sixties.

Not that he didn’t want to be there, but he’d had to pull out due to his son becoming increasingly ill. It was probably fortuitous in part, given his lack of tolerance for the invasion of newcomers to the place he called his refuge.

In honour of his infamous musical influence scores of fans paid homage to his get up of customised rough denim, cowboy shirt and boots and the obligatory pair of Ray-Ban Wayfarer sunglasses.

Now that’s a style combination that’s never gone out of fashion. Wear it for all you’re worth this autumn and mix with tie-dye and bell bottom jeans for maximum effect.

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As part of a huge campaign to promote the wacky, out-there colourful range of Wayfarers that Ray-Ban offer, they’ve enlisted the help of quite a few guerrilla style camera teams to create some incredibly fun films.

Collectively bundled under their dedicated Never Hide Films YouTube channel the idea is that the shorts created for Ray-Ban will fly around the internet in the true style that only great viral marketing techniques can achieve.

Here’s couple of our favourites:

Smart edits see a guy niftily catch his Ray-Bans on his face without the use of any hands. Repeatedly!

Okay, so it’s not for real, and apparently all done backwards – but we’re still really impressed with just how slick it all looks.

And this is a real oddball, as a couple of guys push a 6ft high ball of yarn down through the streets of San Francisco to reveal a mystery centrepiece.

Impressive stuff, but we’ve know idea how the stunt guy didn’t break his ankles and Wayfarer sunglasses in the process – or in fact how he was able to hold his breath for so long!

Head over to Never Hide Films channel  to check out some more – and take the phone off the hook, as you might be there a while!

No joke, an Alsatian in the Sichuan province of China demands his owner equips him with sunglasses before leaving home.

Barking mad Fei Fei was given the specs by his owner after concerns that the sunlight in the city of Chongqing would be too bright for his dog.

Unsure initially whether the dog would wear the glasses, Fei Fei’s owner was pleasantly surprised to discover his canine companion was happy enough wearing sunglasses. Although now, the diva-ish dog refuses to leave home without them, barking incessantly until he get his fashion fix.

Unsurprising really, when we discovered that Fei Fei has become something of a celebrity in Chongqing, turning heads as he trots through the streets.

If your dog needs a dose of celebrity, then the super cute Ray-Ban Junior range might just be up your street.

For under fifty quid with lashings of designer style, fix up your pooch in to a fashion frenzy with  shades designed for the “smaller” sized head and he’ll soon be feeling Top Dog.

That’s the line we’re hearing from optometrists in the US.

Children from the age of 5 onwards should be wearing sunglasses when outside to prevent them from the long-term damage caused by excessive exposure to the sun over the years.

As the effects of excessive sunlight show up when people are 60 or 70 years old, experiencing macular degeneration or cataract issues, taking preventative measures in childhood can’t be encouraged enough.

Just as parents need to be applying sun lotion to their kids skin when they go outside, sun protection for the eyes needs to become a habit too.

While we appreciate that encouraging your kids to keep their specs on isn’t the easiest of jobs, letting them wear a super cool version of daddy’s Ray-Bans to make them feel grown up is a step in the right direction.

These great bright blue lensed Ray-Ban Junior visor style sunglasses give all the protection their peepers need from the sun and would suit both girls and boys.