Well it’s the weekend and the reason I am writing this is due to something in the current edition of UK Vogue!…It may come as a surprise to many , but the style savvy have decided to throw all caution to the wind and declare you unfit for society if you are seen in a pair of aviators this season….

They say that VISORS are the best investment , but here at www.sendoptics.com we think they are not everyone’s cup of earl Grey. Of course we have them (PRADA, PRADA LINEA ROSSA, GUCCI,DIOR, and many more) but we also have a lot more to choose from, so take a peek and forget all about last years aviators and invest in something new. We think that ROUND is the way forward. I promise that you won’t look like the love child of Arthur Askey and Hirohito¬!!

Anyway, to share something funny with you that happened in a local supermarket express store,as I went through the door my ipod changed to a rather shameful Mika track (how sad am I?!). Not only that, but when i went to pay the lady serving had on a pair of shorts and a pair of nifty sunglasses. I asked ‘have you actually been out there today? You must be freezing!’. The reply (her name on the badge was Chantelle…..spelt the French way she informed me!….what other way is there to spell it i felt like asking, but i was brought up ‘proper’ so i didn’t!). The reply was a classic ‘yeah i have ; I am sick of everyone moaning it’s cold so thought I’ll pretend I am on holiday, the day is wizzing by, and people are smiling, that’s what it’s all about’. So either this famous supermarket needs to start random drug testing its staff or maybe this young lady is on to something. A bright outlook and a smile costs nowt as my gramps used to say!. Her sunglasses were a christmas present to herself she also said and a rather nifty pair of Paul Smith’s were being sported.

Regards, The Judge.

Hey Judges,

Welcome to another installment of the www.sendoptics.com blog by none othe than ‘The Judge’. It’s still all go here at Judge Opticians based here in Leicester. Winter seems to have really taken a hold with everyone bringing the cold in with them. The smiles and comments of appreciation though keeps us warm (yes we Judges’ do have a heart).

Well, we hope wherever you happen to be reading this you are currently keeping warm and well.We have had a glut of feedback and comments on our recent posts and are busy listing all these for when we get together with our wonderful website folks, whom without this site would still be in its unimproved state.

We have to make a little apology regarding some of the missing photographs. This is due to the delay in us receiving the actual models and getting a little ahead of ourselves, we are hard at it, we promise.

So we hope you have been keeping up with everything that is going off with the site and are loving the vastly improved appearence, as are we!. If there is anything you need to contact us about please do not hesitate to use the ‘contact us’ form on the homepage (an awful lot of you seem to have noticed it already) we do love to hear from you and any enquiries we do our upmost to respond within 24 hours on a weekday.

Well, on trend that we at www.sendoptics.com are proud to have been pushing last year is finally flourishing as a whole for you ladies, yes we Judges’ are so ahead of our time!. This week Dolce and Gabbana have announced that ‘Lace’ is the new ‘Black’ . Rather a strong comment i hear you cry but no, no, no ! (Is that Amy Winehouse in the background again?).

The trend is coming through in various forms in S/S 2012 from traditional French lace to techno lace with intricate detailing and even lazer cut leather to create subtle lace effects. This look is hardly surprising considering fashion’s nostalgic mood of late. The look is even stronger come A/W 2012 when eveningwear and couture showed little but lace in many of the top collections.

So how does this relate to accessories?. The current trends in sunglasses are no longer just solid hues; nude frames are becoming le mode nouveau (get us being all european!) Dolce And Gabbana being so ahead of their time last year launched the infamous Ultra luxurious ‘Lace Collection’ . These are made of lace embedded in high quality acetate. The sunglasses are available through www.sendoptics.com allbeit of very limited stock (it’s no longer possible to order the collection). Dolce and Gabbana only made so many of each style and they are becoming something of a collectors item even after just one season. So come on ladies, stay ahead of the trends and know for the foreseeable future the only judgement passed on to you will be where did they get such stylish sunglasses.

For now our fellow Judges’ we are signing off as it is time for us to carry on unpacking the new stock (it really does seem like a never ending job, and a massive thank-you to our photographer who seems to have the patience of a saint and whom without we would not be able to present such strong images).

Keep them peeled,

The Judge.

So how do You choose your Sunglasses?

Well, welcome back to another fun but informative blog from www.sendoptics.com Here’s hoping you are well and enjoying your week so far? The temperature maybe cold but here in the studio we are carefully unpacking more and more sunglasses that we are photographing at a rate of knots! (Many thanks Margaret!). So much so that the poor Judge’s hands are all looking like a blur. We have so far updated the Prada female collections… (a few more to be added as well I hasten to add) to include their much talked about “Swing” collection and Miu Miu’s “Carte Noire” collection these designer sunglasses are designed with a retro glam feel and are fast becoming the sunglasses for the sophisticate femme fatale to be seen about town in…Be in there first and get www.sendoptics.com 10% discount of rrp.

Now I know some people are probably recoiling at the thought of being seen in something as extrovert as the Prada “Swing” or the Miu Miu “Carte Noire” so we are going to be letting you into a few secrets on how to choose your designer sunglasses and the shapes and styles.

So as you may or may not know there are FIVE FACE SHAPES that we all belong to. We are going to give you some tips on identifying your faceshape and what sort of shape sunglass will best suit you.

1) THE SQUARE - In Gent’s this is known as the square jawed, in ladies look no further for the perfect example than the Jackie ‘O’ who was renowned for wearing big glamourous sunglasses. This look of rounded or cats eye shape is perfect for making the squarer face look less harsh. With Gent’s you are looking to emphasise the squareness of the jaw so look for sharp angles.

Ladies…Dior Myladydior 5

Diorladycat 1

Stella McCartney SM4016

Gents………Dsquared DQ0068

Prada SPR 14O

2) THE TRIANGLE - The heart shaped face or for the macho man triangular faces are described as a wider forehead to a tapering chin, and for both ladies and gents sunglasses with a wider bottom line and a curved top line suit as well as the cats eye shape and well rounded frames, you ladies are spoilt!!!

Ladies… Dsquared DQ0080

Gents………Paul Smith Romiley

3) THE OBLONG/LONG FACE - You guys are very lucky in your choices the frames are best to be thick and with large lenses,fashion forward frames and retro or vintage styles but just think BIG and dont be afraid to stand out!

Ladies………Swarovski Amazing

Gents……….Christian Dior Blacktie 120S

4) The ROUND - this is one of the trickier frames to settle on as most people with this shape face are often a little shy and self critical. The best advice for you would be to look for narrow frames that also rise to the temples. Colour can also make a big difference and there are some amazing colours in the collections this year.Also “Tortoiseshell” will add definition whether it be the classic or more fashion based patterns can really make a difference. So our final advice for you is dont be afraid to try something new and daring as everyone deserves to look and feel their best!

Ladies….Diormitza 2

Gents…..Paul Smith Berling

5) THE OVAL - No we don’t mean the Cricket Ground smart Alecs!..The shape is often considered the most aesthetically appealing for both men and women. Many artists have chosen their models for this fact. The face itself is a soft sweep from temple to chin. choosing sunglasses for this shape is relatively painless in fact you have the widest choice as ANY FRAME from sporty styles through to designer frames will suit, it’s all a matter of personal taste.

Just remember choose the sunglasses for YOU! Don’t always folow the crowd! Make sure they are genuine, we at www.sendoptics.com gaurantee 100% all our sunglasses . The sunglasses should offer UVA/UVB protection. You will also see on a lot of ours we offer prescription glazable option.

Well the lecture is over for today. We hope you find this helpful and informative, and by no means do we say you should not be afraid to experiment with different shapes and styles. Remember…the only real Judge is YOU!!!

THE JUDGE

Well we have been glued to the A/W 12 collection on line looking at the fantastic collections presented last week in Milan. One of the main trends that is continuing to dominate the catwalks is the by gone ages of jazz and swing. Think Fabulous Baker Boys,Boardwalk Empire,the Flapper Girl and the Jazz Singer.
The nostalgia that we are all lapping up is all thanks to revivals of great adaptions on the television such as Downton Abbey,Great Expectations (who would have thought Scully would look so tempting in a nightie). Musically, there was the passing of the chanteuse Amy Winehouse who was so gifted vocally regardless of your thoughts on her habits and this weekend saw the sad loss of another great, Etta James. The New wave of jazz inspired singers saw Caro Emerald meteoric climb up the charts and acts like Paloma Faith (renowned for her wacky outfits as much as her voice) taking on the sounds of the music halls of by-gone days.
The by-gone era is a great way to look and one of the new collections we at www.sendoptics.com are so proud to be presenting are Miu Miu’s newly re-launched collection. Carte Noire is based on the film noire from the late 40’s and 50’s (think Lana turner,Joan Crawford)with pussycat eyes and beautiful smooth angles. The collection is seductive and most of all stylishly elegant. Dare to unveil the inner siren and smoulder behind these beautifully crafted sunglasses.Turn heads in your direction with Hollywood’s favourite sunglasses of the season.
Enjoy the sun like a star in these amazing sunglasses.
Keep them peeled for more new collections and some exciting new designers coming soon.
Thanks for all your comments and keep reading and remember lets celebrate the year with some real razzle dazzle courtesy of Miu Miu.
The Judge xx.

Well, what a great start to the week, the sun is shining!!…The temperature was a little warmer although I could still see my brrrrreath on the walk to work!..I hope you had a good weekend as did we here at www.sendoptics.com what with the upload of some of the new collections being made live…See!, its non-stop here at the moment with all these amazzing sunglasses coming through!…
On Friday we unveiled the new collection of Prada s/s 2012 collection.The collection is the usual Prada mix of playful yet sophisticated design. Based on 1950’s America, the collection sticks two fingers up at the economic decline and pauses to reflect on the post-modern mix of celebrating new cars and summer days. The collection itself is entitled “the swing” and we hope you love our selection of what we think are the prize pieces.
The collection is a great way to dress up any outfit be it day or night and we think these sunglasses are great for the girl about town who is not afraid to make a statement….
Boys!.. dont be disheartened….yours are being downloaded and sorted right now with the sendoptics team tapping away merrily on the keyboard…
so celebrate the sun and staying positive and get into Prada!
The Judge xxx
www.sendoptics.com

Well,Menswear trends set to take the high street by storm are acid colours (Prada Linea Rossa Wraparounds) and primary colours (Oliver Peoples,Paul Smith) taking centre stage for those of you that dare to be seen and heard (Dsquared). Tailoring continues to become more relaxed with trousers going wider and shirts becoming more fuller (Yes! i’ll be singing the Rubettes “Sugar baby love” down the anchor on a sat night in my regalia!).

Neutrals (Oliver Peoples,Paul Smith,Prada)becoming bleached out and tans emphasised . Blue is the colour (Dior Homme, Prada) and ranges from cobalt to indigo and a deep Mediterranean sea of hues……

What ever look you decide to begin building, never forget that accessories maketh the man, and boy,do we have some good shades for you!!!!!!

today it is so cold, I am wearing a natural shade of blue as i type this blog for you guys……

The Judge.