Hello fellow Judges’

We hope all is well with you, as it is with us. Are the new year’s resolutions still going strong?!. With all the work and stress the start of the new year seems to bring; after the christmas break and the sales it seems quite a few of us are starting to waver. (Now where is that chocolate advent calender we swore we were going to throw out?!). Come on Judges’ we are STRONGER and can keep going!.

So what is new with you?. Come on, you can tell us. We love to hear your news and opinions no matter how small. See the ‘contact us’ form and keep letting us know. Here, at www.sendoptics.com we recently put the fantastic environmentally aware Stella McCartney range onto the website and are pleased with how sales are going, having sold a few pairs without any blog to announce the arrival!.

Most of you I bet are thinking environmentally friendly design (I know we certainly did) is going to be drab and all for the Birkenstock brigade. Ms McCartney for over a decade has been putting the cool into this form of design using organic fabrics and materials wherever possible so you can be environmentally conscious and cool at the same time.

Stella McCartney graduated from the prestigious Central St Martins college of fashion in London in 1997, her style already noted for sharp tailoring, confidence and femininity.

Stella quickly became a force to be reckoned within British fashion creating wearable clothes for the modern Woman. The success was not due to her father Sir Paul McCartney as so many critics would say….but due to the wearability of the design and the way she designs clothes that she enjoys wearing herself.

What also helped her rise was the fact that Britain at the time was so saturated with contoversial male designers creating unwearable clothes they thought women ’should’ be seen in.Stella has a keen eye for detail and uses inspiration from music (she would be daft not to), her travels, and old photographs.

Stella has recently launched collaborations with the sports giant Adidas and also a kidswear range, but here at www.sendoptics.com we are most excited about the fantastic range of sunglasses that she has launched. The range is dubbed by the designer herself as ‘ecofriendly’ using materials such as Castor oil seeds and citric acid and are available in high quality acetate and metal. Colours reflect the traditional Stella palette but also the effort the designer went to to create this high quality and beautiful collection…

We are saying look out for the on trend nudes, greens and ever cheerful berry hues.For those of you wanting something classic with a hint of political awakening with your style. We Judges’ are saying rock with Stella and save the world.

So for now my friends it is almost time for us here at Judge Towers to turn the eco friendly light bulbs off and think about making a move. By shanks’ pony as my old nan would say (walking to anyone who lives down south!).We have an early start again and are in need of our much needed beauty sleep.

Take care , keep them peeled and keep judging…

The Judge.

Well hello there,

You little Judges are being so spoilt with all these blogs, you will be wanting more soon, and we shall be giving you much more in the coming weeks with the launch of some very very exciting new labels for us here at www.sendoptics.com

Well, Milan is over and Paris couture is been and done and what a whirlwind it has been watching all that fabric and colours for what we should be wearing at the end of the year. Personally, we think Mcqueen nailed it with the lace head covering dresses oh so wearable and well with a pair of sunglasses you could lie and say you are going for the invisible man/woman look…..

So back in Italy and the crazy pace of Milan, what with the chain smoking, espresso,grappa and the elegance of the Italians themselves, this years men’s and women’s shows at Milan were hailed as some of the strongest with fashion favourites Prada both men’s and women’s collections the fovourites of the whole week for many an editor…..

So if you are a Muccia Prada what do you do if you are short of a few male models for your menswear show?….Well, you fly in a truckload of Hollywood’s leading men and parade them up and down in a baroque inspired velvet laden heavily embellished menswear collection of course. Talk about lucky front pages for featuring not only the clothes but also the men. That is what I call marketing!.

Well, Muccia herself is the driving force behind the Prada label. As its creative director she not only fuels a passion for design but inspires so many in fashion. Prada has gone from strength to strength and has acquired shares in many companies along the way that were a thorn in their side. Muccia often is regarded not only as a designer but a despot in business. She is noted for keeping Prada at the head of its game by not only design but by taking control of rival companies. Most recently the company acquired the Jil Sander label and it placed Raf Simmons as its chief designer, noted for controversy and simplicity. This was a key move and he has put the house back on the map. Simmons is rumoured to be the successor to the throne of Dior due to his success eith the Sander house. Just remember, www.sendoptics.com told you first!

Prada this year is rocking back to the 1950’s with its high octane of pimped up autos and petrol collection. The collection is a mismatch of beautiful figure hugging pieces with heavy embellishment to prove that in spite of the economic climate we can all still shine and enjoy a piece of pure class.

Back in the early new millenium Prada launched the Prada Linea Rossa diffusion range.Originally it was developed to support the yacht team that Prada sponsor for the annual race under the same name. The line is the sports line developed for high impact and sports in general whether it’s running or water skiing, Prada ensures you are protected in such a cool way. Branding is high with the visible red stripe that is the Linea Rossa. www.sendoptics.com are proud to reintroduce this collection after a short absence. We believe with so many men taking time out to play sports and taking greater pride in themselves, the range will appeal to many with the great shapes and quality materials used in their make up.

Ladies, don’t you fret, there is the range of Prada’s especially for you. The collection is divided into two with classics having undergone a slight transformation and the introduction of the much talked about ‘Swing Collection’.

As well as being popular with stars, sunglasses have become popular with poker players. This is so they can help to hide reactions and to intimidate opponents. Tournament players are now being sponsored by some big names.

Did you know that the colour of lenses can often have great effect on the wearer as well as the style?

Grey and green lenses are neutral because they maintain true colours.

Turquoise lenses are good for medium and high light conditions, because they are good at enhancing contrast, but do not cause significant colour change.

Orange and yellow lenses increase both contrast and depth perception. They also increase colour variation. Yellow lenses are used by both pilots, hunters, shooters for their contrast enhancement and width perception properties.

Blue and purple lenses are purely cosmetic (oh you style junkies you!)

finally, one thing you all should know is that regardless of summer or winter sun , if we start to wear tinted glasses or sunglasses from a young age we can prevent damage and early ageing of the eye.

We hope you found this useful, and please look at our Prada, Prada Linea Rossa, and Miu Miu collections at www.sendoptics.com

Think sunglasses, think www.sendoptics.com

Keep them peeled,

The Judge.

Good day folks, it’s another wet and blustery day here at www.sendoptics.com. Each day seems to be moulding into one and January is almost over, the weather seems to have put a spring in peoples steps, and we have even had orders for the Miu Miu’s “Carte Noire” collection, Prada “swing” and they only went live last friday!. Some very forward thinking ladies out there, obviously wanting to channel their inner screen siren.
We have not really asked you for anything recently, or tempted you with any clues as to what is to come with www.sendoptics.com. we are finally getting all media “savvy” and have started posting the blog on Facebook as well as here, if you do not follow us on Facebook please do so as we are going to be announcing future offers and competitions through face book codes. FOR THE FIRST 5 PEOPLE WHO INTRODUCE 50 FOLLOWERS TO OUR FACEBOOK PAGE WE WILL GIVE YOU A £100.00 VOUCHER TOWARDS THIS NEW SEASON’s SUNGLASSES!!!!!
So remember tick like and follow us together we can make www.sendoptics.com a multi platform site and enjoy even more feedback.
Talking of feedback, we would stil love to continue to hear from you about anything sunglass related. Whether that would be advice,suggestions on improvements or just simply how you wear your sunglasses. What sunglasses you like and any up and coming designers you think we should look into. Just clock the contact us and fill in the enquiry form or leave us a message on facebook…..Anyway, one good turn deserves another, so we are going to leave you with a little, and we mean a little clue to the next couple of labels we hope to be up and running in the next couple of weeks. One is a Spanish house and has a history for creating some of the most talked about and exquisite couture to be produced by a Spaniard in Paris…
The other is the epitomy of Italian quality and cool enjoying a growing success in its mens and womenswear collections….
Other clues will follow for our little super sleuths….
Remember, keep them peeled.
Let us know what you want to see
see you very soon
The Judge.

We all hope you are well and take the time to read these little blogs of ours!…..Well, the rain is set in today and the temperatures have dropped to “brass monkey” levels, and what is the fashion world predicting to be a big hit for Spring / Summer 2012?????…..Bloody ice cream pastels!!!!
The likes of Paul Smith, Prada and many more all putting their own little spin on things…..trousers,shirts,dresses,and skirts…..and even sunglasses!!!!……all in nude or pastels.
2012 may not end like the Mayan calender has predicted but at leasr we can go out in a riot of glorious colour. Mine’s a 99 with a flake and raspberry sauce while your’e asking…!
cheers!
The judge x
ps look at…Paul Smith …model…Elson
Paul Smith …model…Chaucer
Paul Smith …model…Elvaston
Prada …model… SPR 04O
Prada …model …SPR 27N
Prada …model …SPR 28N