Category — D squared

2012 sunglasses style that may change your life.

by The Judge

Well hello Judges,
My goodness this week seems to be flying , and i cannot believe that we are edging ever closer to the summer months. Bring it on , as then everyday i can wear another one of my ever growing sunglasses collection. There has to be an upside to being optician , and summer sure is one of the best times.
So how has your week been going?.. I have to say mine has been going rather well. I have a party to go to at the weekend… a friend’s birthday ,so I am looking forward to letting my hair down. and have a Sauvignon Blanc or 3!. What is your tipple of the moment ?…a friend of mine keeps going on about Pink gin but it always reminds me of politicians during the war years.
I don’t know if you happened to read the Mail on Sunday’s last week in the’ You’ magazine. I came across an article that has inspired the next section of this blog. Simply, it grouped together the four main shapes for sunglasses and matched them with designer sunglasses.
So in a way this blog will do the same except go one step further and recommend which face shape suits which trend and not forgetting aviators.
Round sunglasses - These are back with a bang, and are taking over the faces of many up and down the country ranging from small to large frames. Available in various colours but to be ahead of the trend think tortoiseshell for that real authentic/classic look.
Think the Beatles, Liam Gallagher, Hirohito and Gandhi .
Round sunglasses suit people with a strong bone structure, long or oblong face as it helps to soften the sometimes harsh angles.
Labels that really do this trend justice are Balenciaga sunglasses, Bvlgari sunglasses, Gucci sunglasses and Tom Ford sunglasses .
Retro Sunglasses have been coming up trumps, and I have so many genuine retro and also ‘newtro’ sunglasses this is a look that will never leave, as the colours and shapes are classic and just get a freshen up each season. This season the introduction of tobacco shades and amber makes the new sunglasses look aged and shapes hail from any bygone era, larger frames tend to be taking inspiration from the 60’s think Jackie O, Mary Quant, Andy Warhol, Arthur Askey and Harold Lloyd.
The retro sunglass is dependant on shape but if they are more rounded than angled people with square, triangle or oblong face shapes will benefit though people with a heavier set face will benefit from something with more of angle.
Labels to look for to head back to the golden age are:- Oliver Peoples sunglasses, Stella McCartney sunglasses,Giorgio Armani sunglasses and Paul Smith sunglasses .
Cat’s eye sunglasses have clawed their way up the fashion pack picks , and scratched the eyes of many editors on the front rows of the shows. The look hails back to the 50’s , and with that great shape comes many benefits in the sense of the wider brow line that narrows at an angle to a much smaller base of the lens. This look can be carried of by all face shapes and the look is a very glamorous look think:- Paloma faith, Dita von Teese, the fifties housewife or secretary and not forgetting Dame Edna Everage.
Fancy sunglasses are what can finally be described as sunglasses that are more in your face and bold in statement. Colours rich patterns and quirky or intricate finishing touches. Shapes are varied and range size all that can be said are these are not for someone a person who does not like to stand out from the crowd.
Depending on confidence and shape this is a look that could be carried of by one and all.
Current trend setters are:- The Rizzle Kicks, Tinchie Stryder, Katy Perry,Lady GaGa and Jessie J
Labels that shine to the max are: - Dolce&Gabbana sunglasses , Marc Jacobs sunglasses , Bottega Venetta sunglasses for it’s luxury take on this trend, Dior sunglasses, Balenciaga sunglasses for pushing the boundaries.
Whichever of the trends you Judges’ choose to rock you, can be sure www.sendoptics.com has something for everyone, I have recently increased our discounts to you and made sure that we are the most competitive that we have ever been.
Tell your friends ,your gran ,or your worst enemy where to find those discounted designer sunglasses that are 100% genuine and come direct from the Judge to you.
Keep ‘em peeled, and remember we have two new lines to introduce soon……
Thanks as ever,
The Judge .

April 27, 2012   No Comments

All is bright and beautiful according to Dsquared.

by The Judge

Well Judges,
The sun is shining and I am currently sat in my consultation room with my Itunes stuck on Summery tunes and have to say it takes me back to previous Summer holiday’s. Roll on the end of July when I finally jet off and use my new luggage Thank you Bottega Veneta , the new Chanel ! Look at the Bottega Veneta sunglasses…stunning!!!
So Judge’s where are you off to on your holiday’s ? Have you booked yet or are you hanging for a last minute bargain ! Here at Sendoptics.com you can be sure to find a great deal whatever time of the year it is with our new minimum 17.5% discount and 20% on selcted models and lines. So ensure you look great this holiday and remeber Sendoptics.com home for discounted designer sunglasses.
So last year every teenager and their dog were seen in primary coloured sunglasses namely by Rayban, this year see’s us heading back and forward with Dsquared sunglasses who have launched the most stunning collection of eyecatching or migraine inducing Fluro frames.
More of a statement namely to brighten up any outfit instantly.
The Adverts for this colection are a summer camp vibe or festival of young fashionistas in what can only be described as semi nude fashion, well it is a Summer ad campaign and they do look pleasing on the eye( as do the Sunglasses)
I introduced Dsquared2 to both the optician’s and Sendoptics late last year and have been pleased to note that people know a lot more about this label than I anticipated. You Judges are so stylish aren’t you. Dsquared2 sunglasses are classicly shaped and have a high quality finish in various different shades. The frame styles of Dsquared Eyewear is that broadly speaking there is a shape to suit all and with colours now ranging from browns, blacks and now with the introduction of the fluro collection you too can create a statement or turn heads.The sunglasses are NOT available until MAY, and we are already taking pre-orders for this new range of neon sunglasses. The 17.5% discount will apply as normal, and non eu customers will have then DUTY FREE, so take another 20% off you lucky people! If interested in this new model email us at admin@judgeopticians.co.uk and we will inform you when we have delivery.
So make for fluro and head up the trend on holiday or even flip out at the festivals.
For now I have a patient in ten minutes so I will bid you a good day
Rave on Judges,
Keep ‘em peeled.
The Judge.

April 16, 2012   No Comments

Double Trouble With D Squared

by The Judge

 

Well, it’s official…..us Judges’ here at http://www.sendoptics.com/ are turning blue from this cold . We just don’t seem to be able to keep warm. So what is new with us ?. Well, the website is coming along nicely, and changes in the back will be being maade live very soon, so keep visiting and also keep buying!. This cold snap has not put you Judges’ off looking for this seasons must have sunglasses. We are seeing Stella McCartney, Oliver Peoples and Gucci orders shooting out before we get them.

Well, we have so far visited Paris, Italy, USA, and good old Blighty. So on to another designer and a little further north than the USA….all cower, the Canadians have arrived. Yup, on the homepage in the list of designers you will see the label D Squared. It’s not a Mathematics site we are sponsoring, like you fellow Judges’ need that…you all know what at least 10% of RRP off all orders sums up to don’you?. Yep, the Judges’ prices….Top of the class all of you!!!.

D Squared hail from the spectacular city of Toronto, Canada, where they launched their menswear label back in 1994 with womenswear launching in 2003. The twin brothers are outspoken and often called ‘cheeky’ by the fashion press who can never get enough of their laid back luxury line.

The pair often use reference of Canadian sterotypes and real world in their collections whether it be truckers, cowboys, the pilgrims, mormons or cheerleaders. D Squared take these elements and create clothing and accessories which are fun yet classy. Using only the best, their clothing comes at a price, but no fear, you too can own a piece or two of D squared and start your own double trouble…

View the whole collection at http://www.sendoptics.com/d-squared.html/

We know the blogs are a little shorter at present but dont worry, once these next couple of weeks are out of the way we will be back in full throttle. We know you can’t wait for the Godfathers of fashion’s installment, but until then Judges’….

keep them peeled,

The Judge.

February 12, 2012   No Comments

Lace Appeal

by The Judge

Hey Judges,

Welcome to another installment of the www.sendoptics.com blog by none othe than ‘The Judge’. It’s still all go here at Judge Opticians based here in Leicester. Winter seems to have really taken a hold with everyone bringing the cold in with them. The smiles and comments of appreciation though keeps us warm (yes we Judges’ do have a heart).

Well, we hope wherever you happen to be reading this you are currently keeping warm and well.We have had a glut of feedback and comments on our recent posts and are busy listing all these for when we get together with our wonderful website folks, whom without this site would still be in its unimproved state.

We have to make a little apology regarding some of the missing photographs. This is due to the delay in us receiving the actual models and getting a little ahead of ourselves, we are hard at it, we promise.

So we hope you have been keeping up with everything that is going off with the site and are loving the vastly improved appearence, as are we!. If there is anything you need to contact us about please do not hesitate to use the ‘contact us’ form on the homepage (an awful lot of you seem to have noticed it already) we do love to hear from you and any enquiries we do our upmost to respond within 24 hours on a weekday.

Well, on trend that we at www.sendoptics.com are proud to have been pushing last year is finally flourishing as a whole for you ladies, yes we Judges’ are so ahead of our time!. This week Dolce and Gabbana have announced that ‘Lace’ is the new ‘Black’ . Rather a strong comment i hear you cry but no, no, no ! (Is that Amy Winehouse in the background again?).

The trend is coming through in various forms in S/S 2012 from traditional French lace to techno lace with intricate detailing and even lazer cut leather to create subtle lace effects. This look is hardly surprising considering fashion’s nostalgic mood of late. The look is even stronger come A/W 2012 when eveningwear and couture showed little but lace in many of the top collections.

So how does this relate to accessories?. The current trends in sunglasses are no longer just solid hues; nude frames are becoming le mode nouveau (get us being all european!) Dolce And Gabbana being so ahead of their time last year launched the infamous Ultra luxurious ‘Lace Collection’ . These are made of lace embedded in high quality acetate. The sunglasses are available through www.sendoptics.com allbeit of very limited stock (it’s no longer possible to order the collection). Dolce and Gabbana only made so many of each style and they are becoming something of a collectors item even after just one season. So come on ladies, stay ahead of the trends and know for the foreseeable future the only judgement passed on to you will be where did they get such stylish sunglasses.

For now our fellow Judges’ we are signing off as it is time for us to carry on unpacking the new stock (it really does seem like a never ending job, and a massive thank-you to our photographer who seems to have the patience of a saint and whom without we would not be able to present such strong images).

Keep them peeled,

The Judge.

February 2, 2012   No Comments

This season I shall mostly be wearing….

by The Judge

Well,Menswear trends set to take the high street by storm are acid colours (Prada Linea Rossa Wraparounds) and primary colours (Oliver Peoples,Paul Smith) taking centre stage for those of you that dare to be seen and heard (Dsquared). Tailoring continues to become more relaxed with trousers going wider and shirts becoming more fuller (Yes! i’ll be singing the Rubettes “Sugar baby love” down the anchor on a sat night in my regalia!).
Neutrals (Oliver Peoples,Paul Smith,Prada)becoming bleached out and tans emphasised . Blue is the colour (Dior Homme, Prada) and ranges from cobalt to indigo and a deep Mediterranean sea of hues……
What ever look you decide to begin building, never forget that accessories maketh the man, and boy,do we have some good shades for you!!!!!!
today it is so cold, I am wearing a natural shade of blue as i type this blog for you guys……
The Judge.

January 21, 2012   No Comments

ALL THAT GLITTERS IS DEFINATELY GOLD AND DIAMONDS ARE MY BEST FRIEND

by The Judge

Well 2012 is looking it’s just one big excuse for a good old knees up. we have the Olympics, the Queen’s diamond Jubilee and of course an extra bank holiday to go with that (God bless you queenie!). So with all these shindigs and soirees we will all be having to celebrate and of course the scorching weather we are going to have, it cant be as wet as last year surely…..

We also have all the major shows on their way with what’s going to be hot for the coming couple of years….Look out for news of Dior’s new in-house superstar (some people are going to think they have lost their minds if the rumours are true). We have a continuing royal theme with various films and exhibitions celebrating the Monarchy in its many different faces….Pippa or Kate that’s the question we think they are both Beauts and think come when the sun shines they will not be seen without a HUGE pair of shades to hide from the papparazzi.

No Glastonbury this year but there will be partying in the parks all up and down the country with the usual suspects of Reading,Leeds,V festival. London gets its own festival as well with details still to be confirmed but with it being London it can only be a good one.So with festivals …what to wear??!!…Well with the lack of sleep you know you need some bloody cool shades and if not a good hat. Sunglasses are the most versatile way to change your look so why stop at one pair…invest in two or three , or infact get them all!!

Keep smiling and remember lets party like its the end of the world(god bless the Mayans, but we Brits have never needed an excuse for a party!). maybe an excuse for another pair of sunglasses i’ll meet you at the check out with my four favourites

Dsquared DQ0062

Stella McCartney SM4016

Christian Dior CD3228S

Paul Smith Elson

Oh look to the east I can see the sun starting to shine!….

Keep em peeled and remember to vote for the golden specsappeal award…

Love The Judge.

January 11, 2012   No Comments

***FLASH SALE!!!*** JAN 01-JAN 03 ONLY!!!!!

by The Judge

****FLASH SALE!!!***

To launch 2012 with a bang we are giving 10% off all our sunglasses for 3 days only on all sunglasses,even the new 2012 models!! Whether it is in preperation for the winter sun or a city break get the latest looks or classics you have craved, go on treat yourself you know you want to !

(APART FROM VINTAGE MODELS WHICH ARE GREATLY REDUCED ALREADY!)

All you have to do is put the promotion code ’send176′ when in the checkout, and it will reduce the price of them for you.

Keep an eye out for new labels coming very soon ! Thank you for your continuing support in 2011and a happy new year to you all.

December 31, 2011   No Comments