As part of a huge campaign to promote the wacky, out-there colourful range of Wayfarers that Ray-Ban offer, they’ve enlisted the help of quite a few guerrilla style camera teams to create some incredibly fun films.

Collectively bundled under their dedicated Never Hide Films YouTube channel the idea is that the shorts created for Ray-Ban will fly around the internet in the true style that only great viral marketing techniques can achieve.

Here’s couple of our favourites:

Smart edits see a guy niftily catch his Ray-Bans on his face without the use of any hands. Repeatedly!

Okay, so it’s not for real, and apparently all done backwards – but we’re still really impressed with just how slick it all looks.

And this is a real oddball, as a couple of guys push a 6ft high ball of yarn down through the streets of San Francisco to reveal a mystery centrepiece.

Impressive stuff, but we’ve know idea how the stunt guy didn’t break his ankles and Wayfarer sunglasses in the process – or in fact how he was able to hold his breath for so long!

Head over to Never Hide Films channel  to check out some more – and take the phone off the hook, as you might be there a while!